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"Amy Marks-Mcgee served as the Market Trends Analyst for a regular column in EuroCosmetics Magazine. Her astute observations of various trends, combined with her broad knowledge of emerging brands and ease in working with her resulted in a series of impeccable, well-received articles for our global magazine.

Meyer R. Rosen
Editor for North America: EuroCosmetics

I recently had the pleasure to work with Amy on a project, we immediately connected as she clearly understood the objective and had a direct understanding of what I was hoping to accomplish. We had a very tight deadline and Amy not only delivered excellent insight but her timing was perfect! Her attention to detail, market expertise and quick delivery is remarkable. She is an absolute pleasure to work with and I look forward to having more opportunities with her in the future!

Katie Bell
Marketing Research Manager
Cosmo International Fragrances

I have had the pleasure to work with Amy on several projects. On each occasion, Amy has proven herself to be a key partner that is extremely knowledgeable with an understanding of key trends critical to the flavor industry. Her drive and passion to create a compelling story, makes her an excellent partner and one that I always keep in my toolbox.”

Pamela Oscarson
Market & Consumer Insight Lead
FONA International Inc.

Amy Marks-McGee is a thorough professional who combines creativity with business sense. She organizes trend treks for the Symrise marketing team - a program that was crafted to inspire the marketers and provide different perspectives. Amy is a team player and her ability to integrate her proactivity and industry insights within our business needs makes her a go-to trend partner. Wishing Amy and Trendincite the very best.

Usha Vijay
Vice President - Marketing
Symrise Scent & Care, North America

Amy is an absolute pleasure to work with. Her attention to detail, organizational skills and keen knowledge of trends are a huge asset to our business. I look forward to working with Amy on many more projects.

Catherine M. Armstrong
VP, Corporate Communications
Comax Flavors

Amy’s passion for the industry is exemplified by her insightful trends, consumer knowledge and fragrance recommendations. Her creativity and knack for hitting on the latest trends and their influences in the beauty industry make her a go-to expert. She is collaborative and respectful of the client’s wishes and her flexible attitude makes it easy to work with her.

Malini Amin
Vice President Marketing
Custom Essence

No matter where I end up, I find myself wanting to work with Amy—she is such a delight and a true professional, who offers valuable insight on topics that are extremely interesting! Amy provided the viewers of MarketingProfs, with valuable content and a new perspective on finding inspiration, which we can all benefit from – thank you Amy and Trendincite.

Felicia Bonavita-Isoldi
Content Program Manager

Amy, we are very pleased to have you as a columnist for P&F magazine. You not only have a knack for finding the latest and most noteworthy developments in flavor and fragrance, you also excel in communication and forging a sense of camaraderie among women in business.

Nicole Urbanowicz
Associate Editor
Perfumer & Flavorist magazine

“Fantastic presentation, as always. Your approach is very creative and I swear you must have a crystal ball because your predictions are uncannily on-target! Very enjoyable and enlightening, and I can't wait to hear your next trend insights.”

Karen Dubin

“Nice presentation Amy, there is no end to the creative products and marketing promotions. Seeing them in one presentation really tells a story.”

Jolene Schwartz
President / Managing Director
Appearances For Men, LLC

"Amy is an expert in her field. She is our go to marketing professional. We will continue to use Trendincite in the future."

Cheryl Sarno
President & Founder
Colibri Scentique, LLC


"This was exactly the event we were hoping for! A perfect time for the team to have a good learning experience. You provided us with the direction and urging to look for the similarities and differences, opening the team's eyes! Lots of fun, and interesting experiences. We all learned something. Your attention to detail in all the planning and organization was extremely evident and very much appreciated! Clearly every vendor knew you well!"

Patricia Constance
Sr. Associate Principal Scientist
Kraft Foods - Consumer Science

"It was a genuine pleasure having you join us this year at Longboat Key. Thank you for preparing and delivering what was truly an informative presentation at the NAFFS convention. I knew that our members were going to be treated to an excellent presentation. You certainly proved me right! We really appreciate the time you took from your busy schedule. Thank you again for sharing your insight with the NAFFS group. They really enjoyed your presentation."

Diane Davis
Associate Director

"Our team hired Amy for a special study/fragrance marketing consulting project and we were very impressed with her report, analysis and on-time delivery. Amy's in-depth knowledge of the fragrance industry, her expertise in trend watching and high level of creativity were very beneficial. Also, as an attendee at various TrendIncite events, I am enthusiastic about her leadership in our industry and the opportunities she creates for sharing and bringing people together to mastermind, supporting the fragrance and flavor industry as a whole."

Kelly Podorsek
Marketing Manager, CMI
Firmenich Inc.

"Amy contributes to both GCI and its sister publication, Perfumer & Flavorist, and I love the way she looks at topics. I began working with her after reading her work in P&F and through her own site/newsletter. Her articles are about the connections and then the applications. And she takes an angle that is not immediately obvious to most people."

Jeff Falk
Global Cosmetic Industry Magazine

"Amy is on the board of directors for WFFC and I am the current President. Our organization would just not be the same without her tireless work! Amy heads up our Communications efforts, which includes managing our newsletter and website. In addition, she is a constant source of fresh ideas for our programs and can always be counted upon to follow through with her promises. Every year she conducts a Trend Excursion for our members so they may keep up with what is new in the marketplace. We are a volunteer professional organization, and if she shows this much dedication to WFFC, I can only imagine how hard she must work for her clients!"

Joanne Kennedy
Sr. Account Executive
FONA International

"When it comes to consumer insights you want Amy on your side. She is bright, cuts to the quick and has an ability to make you see new opportunities where you thought there were none. PLUS she is an absolute delight to work with - funny, humble, honest - all refreshing qualities."

Kathleen Carroll
President and Chief Branding Strategist
The Branding Clinic

"I recruited Amy to provide trend information for a presentation we were delivering to a major specialty account. She immediately understood the objective and delivered creative and insightful trend support for our concept, approaching the work from many different angles. I highly recommend Amy for your business needs."

Erika Faden Smyth
Senior Manager, BrandEmotions
International Flavors & Fragrances Inc.

"Amy is a fantastic source for trend research and analysis. Her presentation and writing skills bring these insights into sharp focus. Her breadth of knowledge and contacts throughout the industry make her an invaluable resource."

Jeb Gleason-Allured
Perfumer & Flavorist Magazine

"I worked closely with Amy, for a client, on a major Global Research project that spanned four countries. Amy displayed immense organizational skills while coordinating this project across the various regions. She is extremely detail oriented and was always reachable. She would 'touch base' often just to make sure everything was in order. Amy is a phenomenal professional and I would highly recommend her for future research projects."

Casey Pansini
Manager, Consumer & Market Intelligence

"Amy Marks-McGee has provided additional insights and ideas for FFS’s fragrance marketing trend analysis. We have definitely benefited from Amy’s experience and future focused creativity in fragrance and flavor marketing."

Gloria Chester Galdi
Fragrance Evaluation Manager
Flavor & Fragrance Specialties

"Amy did a remarkable job setting up and executing two fragrance central location tests under extremely tight timelines. Not only was she flexible with the constantly changing deadlines, but she carried out the hundreds of details flawlessly. She provided a comprehensive service package with outstanding attention to detail. Additionally, she was extremely accessible and reliable, always immediately responding to any questions or concerns. Furthermore, the report package that Trendincite LLC puts together is excellent. Due to Amy’s past experience in the fine fragrance industry, she can provide exceptional insights and a true understanding of what the consumer likes/dislikes. As a result of my positive experience with Trendincite LLC, I highly recommend their work, and I will continue to request their services for future fragrance testing."

Janna Smith
Sr. Scientist, Consumer Science

“I wanted to let you know how much I enjoyed the sensory fragrance & flavor trend excursion that Trendincite and WFFC organized on June 3rd, 2008. A lot of my job depends on creatively putting flavors together and sources of inspiration are hard to find. Trendincite really energized me and gave me some very good insights for creative flavor combos. Thanks again.”

Agnes Waxman, Kraft

“The Takasago flavors marketing team had the distinct pleasure of hiring Amy Marks-McGee and her company Trendincite LLC, to help pull together an attention-grabbing and interactive virtual tour presentation for one of our largest clients. Prior to client day, the Takasago flavors marketing team went on a tour of a number of cutting-edge businesses in NYC, specifically chosen by Amy to support the trends we were planning to present to our client. Ultimately, the virtual tour we took AND the client presentation we prepared, were hugely successful because of the creative input from Amy and Trendincite LLC. We would gladly work with her again and recommend Amy and Trendincite LLC to any client in need of creative, insightful ideas.”

Susan Harrison, Marketing Manager

Maria Carluzzo, Marketing Manager


"Amy, I would like to thank you for designing a seamless trend excursion for Symrise and our client on September 25, 2007. We found the stores and presentations from the storeowners to be very insightful. The trends you pointed out were exactly what our client was seeking, which they will focus on for their 2009 – 2010 new product line. Considering the client achieved actionable ideas, I believe our trend excursion together was a success.This was the best trend excursion and most relevant hands on approach to trend spotting I have experienced."

Steve Weaver
Sr. Sales Director

Amy is smart, honest and hardworking.  Had she not had her own company, I would have hired her as a permanent employee.

Natalie Hinden-Kuhles
Senior Vice President – Creative Services
FFG Industries, Inc.

Amy Marks-McGee has been a tremendous help in providing cutting edge trends for Belmay. Amy is extremely professional and is very easy to work with. I would definitely recommend Trendincite and Amy Marks-McGee to any clients that may need an extra hand or a sounding board for new ideas and concepts.

Hee Jeong Son
Corporate V.P. of Marketing
Belmay, Inc.

Amy has that rare combination of a very logical and detail oriented, yet highly creative mind. She has used her expertise in fragrance trends, descriptive analysis and consumer empathy to significantly raise the level of insight we achieve through consumer testing… I highly and without hesitation recommend Amy for high visibility projects that require consumer trend insight, forward ‘out of the box’ thinking or creativity.

Kirsten Keynes
Senior Consumer Scientist
Johnson & Johnson Consumer Sciences

Great interactive presentation!  And, you controlled the room after everyone got so excited about one of the scents!  Nice work.

Amy Dietrich
Elliott Lauren

To contact us please call 888-561-1229 or write inquiries@trendincite.com

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