WFFC Trend Excursion June 22, 2010 Video

Nuforms Media directed and produced this Women in Flavor & Fragrance Commerce promotional video. The video features clips from the 3rd annual WFFC Trend Excursion on June 22, 2010 with visits to a neighborhood green bakery, a natural market, a dark chocolate shop, and lunch at a quaint Mexican restaurant.

Trend Excursions

Discover purveyors of unique flavor and fragrance experiences, ingredients, textures, and novel products.

Perfumer & Flavorist 11/11

Sensory Inspiration
Highlights from the Women in Flavor & Fragrance Commerce (WFFC) New York trend excursion

"Amy Marks-McGee (Trendincite) and Jeanine Pedersen (Takasago) recently led the WFFC's (www.wffc.org) walking tour through New York's Soho neighborhood to introduce a range of flavor and fragrance professionals to unique and inspiring ingredients and textures."

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Perfumer & Flavorist 9/10

WFFC Trend Excursion

"Amy Marks-McGee (TrendIncite) and Jeanine Pedersen (Takasago),pictured at New York-based fragrance boutique Aedes De Venustas, led the Women in Flavor and Fragrance Commerce (WFFC) Trend Excursion."

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Perfumer & Flavorist 7/09

WFFC Trend Excursion Pursues Novel F&F Combinations
From cherry yuzu soda to Himalayan pink salt, event focuses on emerging and obscure sensory experiences.

"Novel flavor and fragrance combinations and applications were the order of the day when Women in Flavor and Fragrance Commerce recently held "On Trend Excursion" in New York's Chelsea and Meat Packing Districts, led by Amy Marks-McGee (Trendincite LLC) and Jeanine Pedersen (Takasago)."

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Perfumer & Flavorist 8/08

Trend Trek: New York

"Amy Marks-McGee (Trendincite) recently led members of Women in Flavor and Fragrance Commerce on a tour through New York’s West Village neighborhood, providing insights into the latest culinary, fragrance and design trends."

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Perfumer & Flavorist 6/08

The Hunt for Olfactive and Organoleptic Inspiration

“Amy Marks-McGee (Trendincite) led members of Women in Flavor and Fragrance Commerce on a multisensory tour through New York’s West Village neighborhood, highlighting novel fragrances, flavors and textures.”

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EdgeNotes 4/08

ABC Carpet & Home…A Trend Expedition New York City

“Occasionally, developing new concepts with an element of intrigue can lead to an unexpected creative block.  Stepping outside of a normal day to day work environment and routine helps spur creativity and brings a new perspective to the development process and finished product. An expert team of beauty industry associates from the marketing, research, technology and product development arenas that are also members of a Networking/Trend group founded by “Amy Marks-McGee” Trendincite LLC gathered at the store.”

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