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Cafleurebon, May 8, 2013, By Mark Behnke
“For $400 we move on to the “in”credible speakers at lunch. Amy Marks-McGee of Trendincite took us through her thoughts on upcoming trends. The quick summary is to expect a lot of the word “flash” in product names along with a lot of sweet notes in fragrance led by honey, cherries, and apricots.”
Fragrantica, May 7, 203, By Venus193
“Lunch was at Benoit's, which is so French the waitstaff all have accents. We had guest speakers, the most interesting of whom was Amy Marks- McGee of Trendincite, who talked about perfume trends. We're getting more of the same and one other thing is being worked on: The idea of taking a pill so your body emits the scent you want. I don't know about any of you, but that sounds a little too long-term, not to mention risky.”
Five Fascinating New Fragrance Finds From Sniffapalooza 2013
“Speakers at Sniffapalooza "Spring Fling" 2013 included Amy Marks-McGee of Trendincite who spoke about upcoming olfactory trends. According to Marks-McGee, 2013 is going to be a sugar rush with honey as a "buzz ingredient" and fruit flavors such as apricot and cherry.”
Brands that stay strong in weak times
“The brands that are succeeding aren't necessarily recession-proof, Marks-McGee says. They just don't lose sight of who they are. They don't skimp and they don't change. They don't pull back, they work smarter. The most successful stay true to their brand. They may use Facebook, but the message is the same.”
Insight: The next trends
BW Confidential analyzes new trends set to hit the beauty market
“The idea of temporary [beauty accessories] is becoming more important. Women can have crazy nails one day and change them the next, as it is getting easier to accessorize, and it doesn’t require such a big investment anymore,” comments Trendincite’s Marks-McGee.”
"Amy Marks-McGee, of Trendincite LLC, notes the complexities of an innovative package in today’s global market. Innovative packaging evokes a ‘wow’ response and often creates an experience and interaction between the end user and the product. It can create a point of difference particularly on the shelf if the category is inundated with similar product offerings and end benefits. The aesthetics of a package can get the consumers’ attention and if the packaging makes the application easier to use or the experience more enjoyable, it can motivate a repeat purchase. On the other hand, if a package looks exciting, but is awkward to use, it can prevent a repeat purchase."
Online Exclusive: Eye on Innovative Packaging
Amy Marks-McGee, founder Trendincite LLC, always has her finger on the pulse of the latest trends. Recently, Beauty Packaging asked her for her insights on innovative packaging in the cosmetics, fragrance and personal care industry.
"Playful, whimsical, iconic packaging that is fun is another popular trend. Many are targeted to a younger audience and distinctively associated with a brand or personality. For example, DOT by Marc Jacobs resembles a lady bug, while limited edition Hello Kitty Wild Thing Roller Girl highlights Hello Kitty's head atop a black and white animal print embedded with crystals. Betsey Johnson launched Too Too Pretty as a flanker to her Too Too fragrance. The bottle uses the same signature feminine figure glass and lightning bolt tattoo, but is dressed in a different color tutu and fishnets. Nicki Minaj's recent Pink Friday scent named after her debut album, is noteworthy since the bottle is a caricature of herself. The bottle features a bust with a gold face, signature pink wig and gold "Nicki Minaj" necklace."
SPLASH! on Fragrance To Showcase Innovative Perfumes And Scented Products
New HBA Global Juried Pavilion Presents the Latest Fragrances, Candles, and Scented Consumer Goods
"The new HBA SPLASH! on Fragrance Pavilion is an exciting opportunity for new brands to gain exposure and reach a wide audience in one central location. Fragrance and fragrance delivery are such integral aspects of our products and at times may be overlooked. This event puts fragrance in the forefront," said Amy Marks-McGee, Founder, Trendincite LLC and jury member of SPLASH! on Fragrance."
Japan: A Fragrance & Flavor Journey
"Recently, Women in Flavor and Fragrance Commerce (www.wffc.org) and Takasago hosted Japan: A Fragrance & Flavor Journey. The event was designed to entice the palette, excite the mind and stimulate the senses."
Takasago Hosts WFFC
"Women in Flavor & Fragrance Commerce (WFFC) and Takasago hosted Japan: A Fragrance & Flavor Journey at Takasago's facilities in Rockleigh, NJ."
What's Cooking? A Bird's Eye View of Culinary Trends 10/23/11
"I'd like to explore what fragrance and flavor have in common since our industry is based on sensory experiences," Amy Marks-McGee, president, Trendincite LLC told attendees at the NAFFS 94th Annual Convention. For the purpose of this presentation, I defined fusion as the use of culinary ingredients and cooking techniques from multiple sources to create unexpected flavor and texture combinations."
More Than Meets The Eye
"Amy Marks-McGee, founder Trendincite LLC, says, "Mascara is a staple-even if you wear no other makeup-it's like lipstick for your eyes. There's an obsession with longer and fuller lashes." Still, she adds," I can't understand how the brands don't cannibalize each other with their many launches." But, she notes, "Each one offers something different-curling, lengthening, definition; they keep finding another niche. I don't know how consumers decide."Beauty Packaging Website
WFFC Names 2012 Board Members
"New officers are: Celine Roche (Mane USA) as president; Amy Marks-McGee (Trendincite LLC) as vice president; Kathryn Bardsley (IFF) as secretary; and June Burkhardt (JC Burkhardt Consulting) as treasurer."
WFFC Honors Marks-McGee as Woman of the Year
"Amy Marks-McGee, founder of Trendincite, was praised by a number of colleagues past and present for her positive energy, brilliance as a marketing partner, ability to translate new technology for consumers, and leadership abilities during the 2011 Woman of the Year ceremony hosted by Women in Flavor & Fragrance Commerce (WFFC)."
Forward Thinking: Beauty Inside and Out
"In an article in the January 2009 issue of Perfumer & Flavorist magazine titled "The F&F Horizon: 2009 and Beyond," I predicted "the convergence of health care and nutrition with personal care products and cosmetics is the future. Lines will blur as ingestible products that promote beauty from within enter the market. Consumers are searching for functional products that deliver nutritional, pharmaceutical and beauty benefits." Two years later, health and wellness continue to be popular buzzwords on consumers' lips. Now there are a plethora of market products that address consumers' needs for functional products that promote overall health, wellness and beauty from within."
"Amy Marks-McGee has been named the 2011 Woman of the Year by the members of WFFC (Women in Flavor and Fragrance Commerce).The WFFC 2011 Woman of the Year Dinner will be held on June 22 at The Chart House, Weehawken, NJ. For further information, visit www.wffc.org."
Upcoming trends, Looking ahead
"BW Confidential asks three trend watchers for their views on what's to come in 2011, how retail will develop and what the industry should be watching out for..."
Fueling The Market - Fragrance Observations
"With so many fragrances on shelves, brand owners must distinguish their brands in ways that resonate with consumers. Connecting with consumers through a variety of innovative methods will fuel the fine fragrance market."
Entrepreneur's Fragrance Offers Afghan Poppy Farmers Alternative Livelihood
"In Nov. 3 correspondence, Amy Marks-McGee, founder of consulting firm Trendincite, noted: 'Fragrance manufacturers and brands look for new and exotic ingredients to differentiate their products and create enticing marketing concepts. Origins of the ingredients add value to the fragrance; the rarer and more unique the ingredient, the more perceived value.'"
Keep An Eye On Neighboring Industries For Next Big Cosmetic Ingredient
"With consumers seeking multi-dimensional sensory experiences from the goods they buy, fragrance and personal-care innovators should be looking to give-and-take with outside industries, according to Amy Marks-McGee, founder of consulting firm Trendincite."
Good Things Come in Small Packages
The Creative Process and Using Your Five Senses
"Often inspiration is in front of you, but you're too busy to see it. Making a conscious decision to use every sense to be inspired opens a world of applicable ideas."
Kombucha Transfers from Tea to Skin for a Brightening Effect
"In the fourth quarter 2009 Women in Flavor & Fragrance Commerce, Inc. Newsletter, Jeanine Pedersen of Takasago International and Amy Marks-McGee of Trendincite LLC note that kombucha will become mainstream and appear in upscale skin care products."
Faces of the Industry: Amy Marks-McGee
Live from New York: Breaking Fragrance Clutter
"Amy Marks-McGee, president of TrendIncite LLC, moderated the panel."
Beauty Biz - Rise Above The Pack
"On October 23, The Fragrance Foundation's Associate Board held Breaking Through The Clutter - an event that emphasized how fragrance brands can become unique in their own right and get noticed among the masses. Amy Marks-McGee of TrendIncite, LLC moderated the discussion. She mentioned that there is a lot of clutter of fragrances and that according to the NPD Group, in 2007, 1,100 women's brands were on-counter, compared to 10 years ago, when there were only 360."
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