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Trade ArticlesBrowse Trendincite's industry news. Perfumer & Flavorist 1/12WFFC Names 2012 Board Members "New officers are: Celine Roche (Mane USA) as president; Amy Marks-McGee (Trendincite LLC) as vice president; Kathryn Bardsley (IFF) as secretary; and June Burkhardt (JC Burkhardt Consulting) as treasurer." Perfumer & Flavorist 6/11WFFC Honors Marks-McGee as Woman of the Year "Amy Marks-McGee, founder of Trendincite, was praised by a number of colleagues past and present for her positive energy, brilliance as a marketing partner, ability to translate new technology for consumers, and leadership abilities during the 2011 Woman of the Year ceremony hosted by Women in Flavor & Fragrance Commerce (WFFC)." GCI 6/11Forward Thinking: Beauty Inside and Out "In an article in the January 2009 issue of Perfumer & Flavorist magazine titled "The F&F Horizon: 2009 and Beyond," I predicted "the convergence of health care and nutrition with personal care products and cosmetics is the future. Lines will blur as ingestible products that promote beauty from within enter the market. Consumers are searching for functional products that deliver nutritional, pharmaceutical and beauty benefits." Two years later, health and wellness continue to be popular buzzwords on consumers' lips. Now there are a plethora of market products that address consumers' needs for functional products that promote overall health, wellness and beauty from within." WFFC Nominates Amy Marks-McGee as 2011 Woman Of The Year 4/11"Amy Marks-McGee has been named the 2011 Woman of the Year by the members of WFFC (Women in Flavor and Fragrance Commerce).The WFFC 2011 Woman of the Year Dinner will be held on June 22 at The Chart House, Weehawken, NJ. For further information, visit www.wffc.org." BW Confidential December 23, 2010 - January 12, 2011Upcoming trends, Looking ahead "BW Confidential asks three trend watchers for their views on what's to come in 2011, how retail will develop and what the industry should be watching out for..." GCI 11/10Fueling The Market - Fragrance Observations "With so many fragrances on shelves, brand owners must distinguish their brands in ways that resonate with consumers. Connecting with consumers through a variety of innovative methods will fuel the fine fragrance market." The Rose Sheet 11/8/10Entrepreneur's Fragrance Offers Afghan Poppy Farmers Alternative Livelihood "In Nov. 3 correspondence, Amy Marks-McGee, founder of consulting firm Trendincite, noted: 'Fragrance manufacturers and brands look for new and exotic ingredients to differentiate their products and create enticing marketing concepts. Origins of the ingredients add value to the fragrance; the rarer and more unique the ingredient, the more perceived value.'" The Rose Sheet 10/18/10Keep An Eye On Neighboring Industries For Next Big Cosmetic Ingredient "With consumers seeking multi-dimensional sensory experiences from the goods they buy, fragrance and personal-care innovators should be looking to give-and-take with outside industries, according to Amy Marks-McGee, founder of consulting firm Trendincite." GCI 9/10Good Things Come in Small Packages GCI 3/10The Creative Process and Using Your Five Senses "Often inspiration is in front of you, but you're too busy to see it. Making a conscious decision to use every sense to be inspired opens a world of applicable ideas." Cosmetics & Toiletries 1/10Kombucha Transfers from Tea to Skin for a Brightening Effect "In the fourth quarter 2009 Women in Flavor & Fragrance Commerce, Inc. Newsletter, Jeanine Pedersen of Takasago International and Amy Marks-McGee of Trendincite LLC note that kombucha will become mainstream and appear in upscale skin care products."
SCENTtrends, Scent Marketing Institute's e-newsletter
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