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Food Genius Blog Post February 13, 2014

3 Tips for Folding FoodService Into Convenience Stores
By Amy Marks-McGee

"Convenience Store News' "14 Trends for 2014" January 2014 article noted that "improving foodservice is on the agenda of many convenience store chains as consumers increasingly turn to c-stores as a place to purchase a meal." [1] This trend is supported by the National Association of Convenience Stores’ (NACS) December 2013 survey findings, which reported that of 801 respondents, one in five consumers (20%) say they saw more c-stores offering prepared foods. [2]"

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GCI 1/2 -14

Color Correct by Sara Mason

"The newest trend is long-lasting and highly pigmented color for eyes and lips, according to trend consultant Amy Marks Marks-McGee, founder of Trendincite. It's all about impact and the latest buzzword is pigment, she says."

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Newsweek

Waiter, There's a Cigar in My Cupcake!
By Barbara Herman, January 24, 2014

"Banned in cigarette and cigar form from venues once considered its sacrosanct natural habitats - such as New Orleans dive bars and Parisian cafes - tobacco is popping up as an ingredient in the more socially acceptable forms of food, drink and even perfume. If you can't smoke it, this trend suggests, then you might as well eat it, drink it or at least smell like it.

For Amy Marks-McGee, founder of Trendincite, a New York City-based company that consults on trends in flavor and fragrance, it was clear that tobacco was trending when she began to spot it in unrelated places."

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Amsterdam Printing Blog - Small Business Know-How

Networking 101: Tips from Small Business Owners
By Chris Wallace, January 24, 2014

“Today, we’re featuring several small business owners who regularly network. These networking ninjas share their philosophy and provide some tips on what you should and shouldn’t do when making the rounds.

Amy Marks-McGee is a fragrance and flavor trend/marketing consultant and owner of Trendincite. She echoes Garrett’s sentiments regarding how important it is for small business owners to get out there and meet people.”

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PRWEB November 05, 2013

DNA Response, Inc. Released The Top 8 Food Trends for 2014 From Celebrity Chef and eatcleaner.com Founder, Mareya Ibrahim, "The Fit Foodie"

The new trends focusing on nutritional value and health benefits are sweeping the food industry; and these trends will only continue to grow in 2014.

"Safe, Zero-Calorie Sweeteners
Stevia and other calorie-free, natural sweeteners will become more prevalent as people are watching their sugar intake. Monk fruit is the newcomer to the low calorie natural sweeteners game. With a low glycemic index, natural ingredients, and devoid of the criticism that other sugar alternatives have faced in recent years, monk fruit sweeteners are poised to make a sweet splash in 2014. Amy Marks-McGee, Founder of Trendincite LLC notes, "According to BCC Research, the size of the global non-sugar sweeteners market reached $9.3 billion in 2011 and is estimated to reach $9.9 billion by 2016." Nectresse, a new all-natural sweetener, was launched in 2012 by the makers of Splenda. The FDA gave monk fruit sweeteners approval, so expect to see food producers trying monk fruit out in baking, drink, and finished goods products in 2014."

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Would you like some Sniffapalooza?

By Judith, On November 2nd, 2013

Demand continues to increase for natural products in fine fragrance and skincare.

"TrendInCite’s Amy Marks McGee gave us some peeks into the future with a report on trends, and my other favorite presenter here was Irina Adam from Phoenix Botanicals."

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Cafleurebon, October 31, 2013, By Mark Behnke

Sniffapalooza Fall Ball 2013 Wrap-Up: The Passion of Perfume

"Next up was lunch at Emporio for the Eau de Sniffapalooza lunch where we were treated to three new independent perfume launches. Before we got to the fragrance Amy Marks-McGee of Trendincite once again gave us the head’s up on the trends to be aware of for the rest of the year. I love these talks and as I go shopping and watch television I marvel at how prescient she is."

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Beauty Packaging 10/13

The Expert's View - Pure Polish, Amy Marks-McGee looks at the natural side of nails.

"Innovation is a key driver and consumers' interest in natural products has led manufacturers to reformulate their products while new players are launching 'natural' and nontoxic formulas."

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The Street 7/26/13

(Nearly) Anything by Subscription Now

"The trend started in part as a sample program," says Amy Marks-McGee, founder of Trendincite, a trend forecasting consultancy. "Companies wanted to get their samples into consumers' hands, and consumers have always wanted to try before they buy."

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Happi 6/13

First Impressions
Packaging experts explain what it takes to ensure that your products stand out on shelf, at home and in the customer's mind.

“According to Amy Marks-McGee, founder of Trendincite LLC, a consulting company that helps clients cull through, distill and translate pertinent trend information into tangible products, great packaging that is eye-catching and well-received by consumers must fit three criteria: One, it must fit the brands’ concept and message; two, it must communicate the benefit or function; and three, it needs to be memorable.”

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Sniffapalooza Spring Fling 2013 Wrap-Up- Weekend with The “In” Crowd

Cafleurebon, May 8, 2013, By Mark Behnke

“For $400 we move on to the “in”credible speakers at lunch. Amy Marks-McGee of Trendincite took us through her thoughts on upcoming trends. The quick summary is to expect a lot of the word “flash” in product names along with a lot of sweet notes in fragrance led by honey, cherries, and apricots.”

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Sniffapalooza Spring Fling 2013 Report

Fragrantica, May 7, 203, By Venus193

“Lunch was at Benoit's, which is so French the waitstaff all have accents. We had guest speakers, the most interesting of whom was Amy Marks- McGee of Trendincite, who talked about perfume trends. We're getting more of the same and one other thing is being worked on: The idea of taking a pill so your body emits the scent you want. I don't know about any of you, but that sounds a little too long-term, not to mention risky.”

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The Examiner, International Travel, May 6, 2013

Five Fascinating New Fragrance Finds From Sniffapalooza 2013

“Speakers at Sniffapalooza "Spring Fling" 2013 included Amy Marks-McGee of Trendincite who spoke about upcoming olfactory trends. According to Marks-McGee, 2013 is going to be a sugar rush with honey as a "buzz ingredient" and fruit flavors such as apricot and cherry.”

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SCA Shape 4/2012

Brands that stay strong in weak times

“The brands that are succeeding aren't necessarily recession-proof, Marks-McGee says. They just don't lose sight of who they are. They don't skimp and they don't change. They don't pull back, they work smarter. The most successful stay true to their brand. They may use Facebook, but the message is the same.”

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BW Confidential December 20, 2012 - January 9, 2013

Insight: The next trends

BW Confidential analyzes new trends set to hit the beauty market

“The idea of temporary [beauty accessories] is becoming more important. Women can have crazy nails one day and change them the next, as it is getting easier to accessorize, and it doesn’t require such a big investment anymore,” comments Trendincite’s Marks-McGee.”

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Beauty Packaging 12/12

Innovation Acceleration

"Amy Marks-McGee, of Trendincite LLC, notes the complexities of an innovative package in today’s global market. Innovative packaging evokes a ‘wow’ response and often creates an experience and interaction between the end user and the product. It can create a point of difference particularly on the shelf if the category is inundated with similar product offerings and end benefits. The aesthetics of a package can get the consumers’ attention and if the packaging makes the application easier to use or the experience more enjoyable, it can motivate a repeat purchase. On the other hand, if a package looks exciting, but is awkward to use, it can prevent a repeat purchase."

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Beauty Packaging 12/12

Online Exclusive: Eye on Innovative Packaging

Amy Marks-McGee, founder Trendincite LLC, always has her finger on the pulse of the latest trends. Recently, Beauty Packaging asked her for her insights on innovative packaging in the cosmetics, fragrance and personal care industry.

"Playful, whimsical, iconic packaging that is fun is another popular trend. Many are targeted to a younger audience and distinctively associated with a brand or personality. For example, DOT by Marc Jacobs resembles a lady bug, while limited edition Hello Kitty Wild Thing Roller Girl highlights Hello Kitty's head atop a black and white animal print embedded with crystals. Betsey Johnson launched Too Too Pretty as a flanker to her Too Too fragrance. The bottle uses the same signature feminine figure glass and lightning bolt tattoo, but is dressed in a different color tutu and fishnets. Nicki Minaj's recent Pink Friday scent named after her debut album, is noteworthy since the bottle is a caricature of herself. The bottle features a bust with a gold face, signature pink wig and gold "Nicki Minaj" necklace."

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PR Newswire 12/12

SPLASH! on Fragrance To Showcase Innovative Perfumes And Scented Products

New HBA Global Juried Pavilion Presents the Latest Fragrances, Candles, and Scented Consumer Goods

"The new HBA SPLASH! on Fragrance Pavilion is an exciting opportunity for new brands to gain exposure and reach a wide audience in one central location. Fragrance and fragrance delivery are such integral aspects of our products and at times may be overlooked. This event puts fragrance in the forefront," said Amy Marks-McGee, Founder, Trendincite LLC and jury member of SPLASH! on Fragrance."

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Perfumer & Flavorist 10/12

Japan: A Fragrance & Flavor Journey
A sensory exploration from the WFFC

"Recently, Women in Flavor and Fragrance Commerce (www.wffc.org) and Takasago hosted Japan: A Fragrance & Flavor Journey. The event was designed to entice the palette, excite the mind and stimulate the senses."

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Beauty Fashion 9/12

Takasago Hosts WFFC

"Women in Flavor & Fragrance Commerce (WFFC) and Takasago hosted Japan: A Fragrance & Flavor Journey at Takasago's facilities in Rockleigh, NJ."

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Flavor & Ingredients Industry Report 2012 Edition

What's Cooking? A Bird's Eye View of Culinary Trends 10/23/11

"I'd like to explore what fragrance and flavor have in common since our industry is based on sensory experiences," Amy Marks-McGee, president, Trendincite LLC told attendees at the NAFFS 94th Annual Convention. For the purpose of this presentation, I defined fusion as the use of culinary ingredients and cooking techniques from multiple sources to create unexpected flavor and texture combinations."

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Beauty Packaging 3/12

More Than Meets The Eye

"Amy Marks-McGee, founder Trendincite LLC, says, "Mascara is a staple-even if you wear no other makeup-it's like lipstick for your eyes. There's an obsession with longer and fuller lashes." Still, she adds," I can't understand how the brands don't cannibalize each other with their many launches." But, she notes, "Each one offers something different-curling, lengthening, definition; they keep finding another niche. I don't know how consumers decide."

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Visit the Beauty Packaging Website

Perfumer & Flavorist 1/12

WFFC Names 2012 Board Members

"New officers are: Celine Roche (Mane USA) as president; Amy Marks-McGee (Trendincite LLC) as vice president; Kathryn Bardsley (IFF) as secretary; and June Burkhardt (JC Burkhardt Consulting) as treasurer."

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Perfumer & Flavorist 6/11

WFFC Honors Marks-McGee as Woman of the Year

"Amy Marks-McGee, founder of Trendincite, was praised by a number of colleagues past and present for her positive energy, brilliance as a marketing partner, ability to translate new technology for consumers, and leadership abilities during the 2011 Woman of the Year ceremony hosted by Women in Flavor & Fragrance Commerce (WFFC)."

To view photo gallery visit


GCI 6/11

Forward Thinking: Beauty Inside and Out
By Amy Marks-McGee

"In an article in the January 2009 issue of Perfumer & Flavorist magazine titled "The F&F Horizon: 2009 and Beyond," I predicted "the convergence of health care and nutrition with personal care products and cosmetics is the future. Lines will blur as ingestible products that promote beauty from within enter the market. Consumers are searching for functional products that deliver nutritional, pharmaceutical and beauty benefits." Two years later, health and wellness continue to be popular buzzwords on consumers' lips. Now there are a plethora of market products that address consumers' needs for functional products that promote overall health, wellness and beauty from within."

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WFFC Nominates Amy Marks-McGee as 2011 Woman Of The Year 4/11

"Amy Marks-McGee has been named the 2011 Woman of the Year by the members of WFFC (Women in Flavor and Fragrance Commerce).The WFFC 2011 Woman of the Year Dinner will be held on June 22 at The Chart House, Weehawken, NJ. For further information, visit www.wffc.org."

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BW Confidential December 23, 2010 - January 12, 2011

Upcoming trends, Looking ahead

"BW Confidential asks three trend watchers for their views on what's to come in 2011, how retail will develop and what the industry should be watching out for..."

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GCI 11/10

Fueling The Market - Fragrance Observations
By Amy Marks-McGee,Trendincite LLC

"With so many fragrances on shelves, brand owners must distinguish their brands in ways that resonate with consumers. Connecting with consumers through a variety of innovative methods will fuel the fine fragrance market."

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The Rose Sheet 11/8/10

Entrepreneur's Fragrance Offers Afghan Poppy Farmers Alternative Livelihood

"In Nov. 3 correspondence, Amy Marks-McGee, founder of consulting firm Trendincite, noted: 'Fragrance manufacturers and brands look for new and exotic ingredients to differentiate their products and create enticing marketing concepts. Origins of the ingredients add value to the fragrance; the rarer and more unique the ingredient, the more perceived value.'"

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The Rose Sheet 10/18/10

Keep An Eye On Neighboring Industries For Next Big Cosmetic Ingredient

"With consumers seeking multi-dimensional sensory experiences from the goods they buy, fragrance and personal-care innovators should be looking to give-and-take with outside industries, according to Amy Marks-McGee, founder of consulting firm Trendincite."

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GCI 9/10

Good Things Come in Small Packages
By Amy Marks-McGee,Trendincite LLC

"There has been a plethora of activity in innovative applicators and delivery systems, particularly in cosmetic and personal care packaging, noted Trendincite's May/June 2010 newsletter."

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GCI 3/10

The Creative Process and Using Your Five Senses
By Amy Marks-McGee, Trendincite LLC

"Often inspiration is in front of you, but you're too busy to see it. Making a conscious decision to use every sense to be inspired opens a world of applicable ideas."

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Cosmetics & Toiletries 1/10

Kombucha Transfers from Tea to Skin for a Brightening Effect

"In the fourth quarter 2009 Women in Flavor & Fragrance Commerce, Inc. Newsletter, Jeanine Pedersen of Takasago International and Amy Marks-McGee of Trendincite LLC note that kombucha will become mainstream and appear in upscale skin care products."

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SCENTtrends, Scent Marketing Institute's e-newsletter
Newsletter 10, April 28th, 2009

Faces of the Industry: Amy Marks-McGee
"The company's core values are to engage all five senses, capture inspiration from unexpected places, and make the creative process enjoyable."

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GCI 1/09

Live from New York: Breaking Fragrance Clutter

"Amy Marks-McGee, president of TrendIncite LLC, moderated the panel."

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Beauty Fashion 12/08

Beauty Biz - Rise Above The Pack

"On October 23, The Fragrance Foundation's Associate Board held Breaking Through The Clutter - an event that emphasized how fragrance brands can become unique in their own right and get noticed among the masses. Amy Marks-McGee of TrendIncite, LLC moderated the discussion. She mentioned that there is a lot of clutter of fragrances and that according to the NPD Group, in 2007, 1,100 women's brands were on-counter, compared to 10 years ago, when there were only 360."

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