Read Amy Marks-McGee's Perfumer & Flavorist column, which focuses on the parallel relationship between fragrances and flavors.
Forward Thinking: Crafting Beauty with Nature's Resources
Demand continues to increase for natural products in fine fragrance and skincare.
Forward Thinking: Enchanted By Vanilla
Consumers still have a sweet spot for this tried-and-true flavor and fragrance.
Forward Thinking: Citrus in the Limelight
Citrus' refreshing effervescence is still appealing to palettes.
Forward Thinking: Health Matters
Innovation in cold-pressed juices, healthful teas, water enhancers and gluten-free products drive the health and wellness trend.
"Almost a year later, consumers' concerns about general health and wellness have not waned, and there continues to be a plethora of new healthful products available. Cold-pressed juice, tea, water enhancers and gluten-free products are the most exciting areas of innovation."
Forward Thinking: Sweet on Vanilla
Vanilla has warmed its way into flavorists' and perfumers' palettes as a classic, yet on-trend ingredient
"Vanilla is a tried-and-true flavor and fragrance that connotes warmth and comfort. In flavor, it's most commonly used in ice cream and confections. In fragrance, it crosses categories including air care, fine fragrance and personal care."
Forward Thinking: Sustain to Gain
Flavor and fragrance are in good company among industries turning an eye to eco-friendliness
"Sustainability-a blanket term that encompasses responsible use of resources and stewardship of the planet-is a hot topic receiving a lot of attention in the press across multiple industries. Within the fragrance and flavor industry, packaging and environmental factors such as carbon dioxide emissions, water consumption and energy efficiency, are focal points for many leading suppliers and manufacturers."
Forward Thinking: A Wealth of Health
The health and wellness trend spurs food and flavor innovation
"Obesity, heart health, and food allergies are hot topics receiving attention in the press and government. In response, consumers' concerns about general health and wellness are on the rise, and consumer products manufacturers are developing and marketing healthful products to address many of these issues. The reduction of fat, sugar, and calories and healthful kids' menu options, along with vegan and gluten-free snacks, heart health-specific products and vitamin-infused beverages are becoming more prevalent in the marketplace."
Forward Thinking: It's Mint to Be
Mint helps to breathe freshness and coolness into a variety of flavor and fragrance applications
"To a layman, three common perceptions of mint are peppermint, spearmint and wintergreen. Mint is a standard toothpaste and chewing gum flavor because it signals freshness reinforced by its cooling sensations. In addition, mint-particularly peppermint and chocolate-are popular seasonal flavor combinations in the ready-to-drink (RTD) market and quick service restaurant (QSR) menus during the late fall and early winter. Furthermore, peppermint is known for its astringent and antiseptic properties and therefore is used in personal care products."
Forward Thinking: A Note on Fragrance, A Feminine Point of View
A focus on rose, love, life and gold carry feminine fine fragrance trends
"Ingredient stories, compelling marketing themes and attention-grabbing packaging are conventional methods brands use to differentiate themselves, create emotional connections and gain market share. This year, rose, gold, love and life are the resonating themes impacting the women's fine fragrance market."
Forward Thinking: Au Naturel
From botanical beauty products to raw, vegan fast food drive-thrus, natural and organic trends are affecting fragrances and flavors
"While there is no globally harmonized definition of "natural" in the fragrance and flavor industry, many companies are moving ahead and creating their own interpretations of these kinds of products. The most interesting new products evolving in the "natural" segment are botanicals, organic, vegan and raw."
Forward Thinking: You Are What You Eat
Promising culinary ingredients with beneficial health properties emerge as key components in flavored and fragranced products
"Today, the term is often used by consumer packaged goods manufacturers to market their functional flavored and fragranced products including food, beverage and beauty care products. This phrase helps highlight and communicate beneficial culinary ingredients for the inner and outer body. Caviar, argan oil, yumberry, kombucha and spirulina are a few examples of promising food ingredients that manufacturers and marketers are currently using in products on both sides of the flavor and fragrance industry."
Forward Thinking: Beauty Inside and Out
Health and wellness applications take center stage
"In an article in the January 2009 issue of Perfumer & Flavorist magazine titled "The F&F Horizon: 2009 and Beyond," I predicted "the convergence of health care and nutrition with personal care products and cosmetics is the future. Lines will blur as ingestible products that promote beauty from within enter the market. Consumers are searching for functional products that deliver nutritional, pharmaceutical and beauty benefits." Two years later, health and wellness continue to be popular buzzwords on consumers' lips. Now there are a plethora of market products that address consumers' needs for functional products that promote overall health, wellness and beauty from within."
Forward Thinking: It's Citrus
From standbys lemon, lime and orange to yuzu, bergamot and blood orange, citrus remains one of the most vital elements adding zest to the flavor and fragrance market
"Common citrus ingredients such as lemon, lime and orange are often used to flavor or fragrance consumer packaged goods. Citrus connotes refreshment and adds zesty and effervescent sensations to both flavors and fragrances. Traditionally citrus has been expected in juices and the ready-to-drink market (RTD), and it has been used predominately in household and functional products. Today, however, citrus is widespread and accepted across markets."
Forward Thinking: Aloe and Agave Redefined
From tissues to detergents to cocktails and beyond, new applications breed new sensory experiences with healthy positioning.
"Aloe vera and Agave americana are both perennial, succulent plants that at first glance look alike. Controversies aside, aloe and agave are impacting the fragrance and flavor industry, crossing categories and turning up in many new product launches."
Forward Thinking: Turmeric, an Emerging Ingredient
"Turmeric, also known as Indian saffron (haldi), is a ground root related to ginger that is grown in India and other parts of Asia and Africa. It is described by iFood as having a "peppery, warm and bitter flavor and a mild fragrance slightly reminiscent of orange and ginger." This versatile ingredient is widely used as a natural food colorant, cooking spice and herbal supplement."
Forward Thinking: Fruit of the Vine
"Grapes are known for their antioxidant properties and health benefits. There has been an increased interest in grapes, particularly those used in wine. Manufacturers are launching an array of alternative and innovative consumer products and services using wine in a variety of foods and beverages, as well as in beauty products."
Forward Thinking: Get Your Vitamins
"Vitamin products are not new; they have existed since the early 1900s. However, new applications and delivery systems are emerging-from functional beverages and fortified foods to vitamin injections-as consumers seek new methods to get their daily dose of vitamins."
Forward Thinking: Bring Home the Bacon
"Q: What do the following items have in common: restaurant menus, cookbooks, confections, ready-to-drink products, personal care products, fashion and design, and technology?
Forward Thinking: Fountain of Youth 2.0
"There is a plethora of antiaging products available-and it's not just skincare. New launches range from makeup to hair care to fine fragrance to nutraceuticals to cosmetotextiles."
The F&F Horizon: 2009 and Beyond
"The convergence of healthcare and nutrition with personal care products and cosmetics is the future." - Amy Marks-McGee, Trendincite
3 Key Trends for 2009
"Products and services that are multisensorial, green, or functional are going to shape the fragrance and flavor industry in 2009 and beyond."
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