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In The NewsWant a taste of Trendincite LLC? See what’s being said about us in the news… Perfumer & Flavorist 1/12Forward Thinking: A Note on Fragrance, A Feminine Point of View A focus on rose, love, life and gold carry feminine fine fragrance trends "Ingredient stories, compelling marketing themes and attention-grabbing packaging are conventional methods brands use to differentiate themselves, create emotional connections and gain market share. This year, rose, gold, love and life are the resonating themes impacting the women's fine fragrance market." Perfumer & Flavorist 11/11Sensory Inspiration "Amy Marks-McGee (Trendincite) and Jeanine Pedersen (Takasago) recently led the WFFC's (www.wffc.org) walking tour through New York's Soho neighborhood to introduce a range of flavor and fragrance professionals to unique and inspiring ingredients and textures." Perfumer & Flavorist 10/11Forward Thinking: Au Naturel From botanical beauty products to raw, vegan fast food drive-thrus, natural and organic trends are affecting fragrances and flavors "While there is no globally harmonized definition of "natural" in the fragrance and flavor industry, many companies are moving ahead and creating their own interpretations of these kinds of products. The most interesting new products evolving in the "natural" segment are botanicals, organic, vegan and raw." Perfumer & Flavorist 8/11Forward Thinking: You Are What You Eat Promising culinary ingredients with beneficial health properties emerge as key components in flavored and fragranced products "Today, the term is often used by consumer packaged goods manufacturers to market their functional flavored and fragranced products including food, beverage and beauty care products. This phrase helps highlight and communicate beneficial culinary ingredients for the inner and outer body. Caviar, argan oil, yumberry, kombucha and spirulina are a few examples of promising food ingredients that manufacturers and marketers are currently using in products on both sides of the flavor and fragrance industry." NAFFS Announces Flavor Fusions Seminar 7/11"The two-day seminar program features presentations by several outstanding industry leaders. Sunday's program kicks off with Amy Marks-McGee of Trendincite LLC who will identify and analyze a variety of emerging culinary trends with a focus on the fusion of flavors." Perfumer & Flavorist 6/11WFFC Honors Marks-McGee as Woman of the Year "Amy Marks-McGee, founder of Trendincite, was praised by a number of colleagues past and present for her positive energy, brilliance as a marketing partner, ability to translate new technology for consumers, and leadership abilities during the 2011 Woman of the Year ceremony hosted by Women in Flavor & Fragrance Commerce (WFFC)." GCI 6/11Forward Thinking: Beauty Inside and Out "In an article in the January 2009 issue of Perfumer & Flavorist magazine titled "The F&F Horizon: 2009 and Beyond," I predicted "the convergence of health care and nutrition with personal care products and cosmetics is the future. Lines will blur as ingestible products that promote beauty from within enter the market. Consumers are searching for functional products that deliver nutritional, pharmaceutical and beauty benefits." Two years later, health and wellness continue to be popular buzzwords on consumers' lips. Now there are a plethora of market products that address consumers' needs for functional products that promote overall health, wellness and beauty from within." WFFC Nominates Amy Marks-McGee as 2011 Woman Of The Year 4/11"Amy Marks-McGee has been named the 2011 Woman of the Year by the members of WFFC (Women in Flavor and Fragrance Commerce).The WFFC 2011 Woman of the Year Dinner will be held on June 22 at The Chart House, Weehawken, NJ. For further information, visit www.wffc.org." Perfumer & Flavorist 4/11Forward Thinking: Beauty Inside and Out Health and wellness applications take center stage "In an article in the January 2009 issue of Perfumer & Flavorist magazine titled "The F&F Horizon: 2009 and Beyond," I predicted "the convergence of health care and nutrition with personal care products and cosmetics is the future. Lines will blur as ingestible products that promote beauty from within enter the market. Consumers are searching for functional products that deliver nutritional, pharmaceutical and beauty benefits." Two years later, health and wellness continue to be popular buzzwords on consumers' lips. Now there are a plethora of market products that address consumers' needs for functional products that promote overall health, wellness and beauty from within." Perfumer & Flavorist 3/11Forward Thinking: It's Citrus From standbys lemon, lime and orange to yuzu, bergamot and blood orange, citrus remains one of the most vital elements adding zest to the flavor and fragrance market "Common citrus ingredients such as lemon, lime and orange are often used to flavor or fragrance consumer packaged goods. Citrus connotes refreshment and adds zesty and effervescent sensations to both flavors and fragrances. Traditionally citrus has been expected in juices and the ready-to-drink market (RTD), and it has been used predominately in household and functional products. Today, however, citrus is widespread and accepted across markets." BW Confidential December 23, 2010 - January 12, 2011Upcoming trends, Looking ahead "BW Confidential asks three trend watchers for their views on what's to come in 2011, how retail will develop and what the industry should be watching out for..." |
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