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In The NewsWant a taste of Trendincite LLC? See what’s being said about us in the news… Sniffapalooza Spring Fling 2013 Wrap-Up- Weekend with The “In” CrowdCafleurebon, May 8, 2013, By Mark Behnke “For $400 we move on to the “in”credible speakers at lunch. Amy Marks-McGee of Trendincite took us through her thoughts on upcoming trends. The quick summary is to expect a lot of the word “flash” in product names along with a lot of sweet notes in fragrance led by honey, cherries, and apricots.” Sniffapalooza Spring Fling 2013 ReportFragrantica, May 7, 203, By Venus193 “Lunch was at Benoit's, which is so French the waitstaff all have accents. We had guest speakers, the most interesting of whom was Amy Marks- McGee of Trendincite, who talked about perfume trends. We're getting more of the same and one other thing is being worked on: The idea of taking a pill so your body emits the scent you want. I don't know about any of you, but that sounds a little too long-term, not to mention risky.” The Examiner, International Travel, May 6, 2013Five Fascinating New Fragrance Finds From Sniffapalooza 2013 “Speakers at Sniffapalooza "Spring Fling" 2013 included Amy Marks-McGee of Trendincite who spoke about upcoming olfactory trends. According to Marks-McGee, 2013 is going to be a sugar rush with honey as a "buzz ingredient" and fruit flavors such as apricot and cherry.” Perfumer & Flavorist 4/13Forward Thinking: Citrus in the Limelight Citrus' refreshing effervescence is still appealing to palettes. Perfumer & Flavorist 3/13Forward Thinking: Health Matters Innovation in cold-pressed juices, healthful teas, water enhancers and gluten-free products drive the health and wellness trend. "Almost a year later, consumers' concerns about general health and wellness have not waned, and there continues to be a plethora of new healthful products available. Cold-pressed juice, tea, water enhancers and gluten-free products are the most exciting areas of innovation." SCA Shape 4/2012Brands that stay strong in weak times “The brands that are succeeding aren't necessarily recession-proof, Marks-McGee says. They just don't lose sight of who they are. They don't skimp and they don't change. They don't pull back, they work smarter. The most successful stay true to their brand. They may use Facebook, but the message is the same.” BW Confidential December 20, 2012 - January 9, 2013Insight: The next trends BW Confidential analyzes new trends set to hit the beauty market “The idea of temporary [beauty accessories] is becoming more important. Women can have crazy nails one day and change them the next, as it is getting easier to accessorize, and it doesn’t require such a big investment anymore,” comments Trendincite’s Marks-McGee.” Beauty Packaging 12/12Innovation Acceleration "Amy Marks-McGee, of Trendincite LLC, notes the complexities of an innovative package in today’s global market. Innovative packaging evokes a ‘wow’ response and often creates an experience and interaction between the end user and the product. It can create a point of difference particularly on the shelf if the category is inundated with similar product offerings and end benefits. The aesthetics of a package can get the consumers’ attention and if the packaging makes the application easier to use or the experience more enjoyable, it can motivate a repeat purchase. On the other hand, if a package looks exciting, but is awkward to use, it can prevent a repeat purchase." Beauty Packaging 12/12Online Exclusive: Eye on Innovative Packaging Amy Marks-McGee, founder Trendincite LLC, always has her finger on the pulse of the latest trends. Recently, Beauty Packaging asked her for her insights on innovative packaging in the cosmetics, fragrance and personal care industry. "Playful, whimsical, iconic packaging that is fun is another popular trend. Many are targeted to a younger audience and distinctively associated with a brand or personality. For example, DOT by Marc Jacobs resembles a lady bug, while limited edition Hello Kitty Wild Thing Roller Girl highlights Hello Kitty's head atop a black and white animal print embedded with crystals. Betsey Johnson launched Too Too Pretty as a flanker to her Too Too fragrance. The bottle uses the same signature feminine figure glass and lightning bolt tattoo, but is dressed in a different color tutu and fishnets. Nicki Minaj's recent Pink Friday scent named after her debut album, is noteworthy since the bottle is a caricature of herself. The bottle features a bust with a gold face, signature pink wig and gold "Nicki Minaj" necklace." PR Newswire 12/12SPLASH! on Fragrance To Showcase Innovative Perfumes And Scented Products New HBA Global Juried Pavilion Presents the Latest Fragrances, Candles, and Scented Consumer Goods "The new HBA SPLASH! on Fragrance Pavilion is an exciting opportunity for new brands to gain exposure and reach a wide audience in one central location. Fragrance and fragrance delivery are such integral aspects of our products and at times may be overlooked. This event puts fragrance in the forefront," said Amy Marks-McGee, Founder, Trendincite LLC and jury member of SPLASH! on Fragrance." Perfumer & Flavorist 11/12Forward Thinking: Sweet on Vanilla Vanilla has warmed its way into flavorists' and perfumers' palettes as a classic, yet on-trend ingredient "Vanilla is a tried-and-true flavor and fragrance that connotes warmth and comfort. In flavor, it's most commonly used in ice cream and confections. In fragrance, it crosses categories including air care, fine fragrance and personal care." Perfumer & Flavorist 10/12Japan: A Fragrance & Flavor Journey "Recently, Women in Flavor and Fragrance Commerce (www.wffc.org) and Takasago hosted Japan: A Fragrance & Flavor Journey. The event was designed to entice the palette, excite the mind and stimulate the senses." Beauty Fashion 9/12Takasago Hosts WFFC "Women in Flavor & Fragrance Commerce (WFFC) and Takasago hosted Japan: A Fragrance & Flavor Journey at Takasago's facilities in Rockleigh, NJ." Perfumer & Flavorist 8/12Photo Essay: 2012 WFFC Trend Walk "Seeking new ingredient and product insights from the East, the Women in Perfumer & Flavorist 7/12Forward Thinking: Sustain to Gain Flavor and fragrance are in good company among industries turning an eye to eco-friendliness "Sustainability-a blanket term that encompasses responsible use of resources and stewardship of the planet-is a hot topic receiving a lot of attention in the press across multiple industries. Within the fragrance and flavor industry, packaging and environmental factors such as carbon dioxide emissions, water consumption and energy efficiency, are focal points for many leading suppliers and manufacturers." Flavor & Ingredients Industry Report 2012 EditionWhat's Cooking? A Bird's Eye View of Culinary Trends 10/23/11 "I'd like to explore what fragrance and flavor have in common since our industry is based on sensory experiences," Amy Marks-McGee, president, Trendincite LLC told attendees at the NAFFS 94th Annual Convention. For the purpose of this presentation, I defined fusion as the use of culinary ingredients and cooking techniques from multiple sources to create unexpected flavor and texture combinations." Perfumer & Flavorist 4/12Forward Thinking: A Wealth of Health The health and wellness trend spurs food and flavor innovation "Obesity, heart health, and food allergies are hot topics receiving attention in the press and government. In response, consumers' concerns about general health and wellness are on the rise, and consumer products manufacturers are developing and marketing healthful products to address many of these issues. The reduction of fat, sugar, and calories and healthful kids' menu options, along with vegan and gluten-free snacks, heart health-specific products and vitamin-infused beverages are becoming more prevalent in the marketplace." Perfumer & Flavorist 3/12Forward Thinking: It's Mint to Be Mint helps to breathe freshness and coolness into a variety of flavor and fragrance applications "To a layman, three common perceptions of mint are peppermint, spearmint and wintergreen. Mint is a standard toothpaste and chewing gum flavor because it signals freshness reinforced by its cooling sensations. In addition, mint-particularly peppermint and chocolate-are popular seasonal flavor combinations in the ready-to-drink (RTD) market and quick service restaurant (QSR) menus during the late fall and early winter. Furthermore, peppermint is known for its astringent and antiseptic properties and therefore is used in personal care products." Beauty Packaging 3/12More Than Meets The Eye "Amy Marks-McGee, founder Trendincite LLC, says, "Mascara is a staple-even if you wear no other makeup-it's like lipstick for your eyes. There's an obsession with longer and fuller lashes." Still, she adds," I can't understand how the brands don't cannibalize each other with their many launches." But, she notes, "Each one offers something different-curling, lengthening, definition; they keep finding another niche. I don't know how consumers decide." Visit the Beauty Packaging WebsitePerfumer & Flavorist 1/12WFFC Names 2012 Board Members "New officers are: Celine Roche (Mane USA) as president; Amy Marks-McGee (Trendincite LLC) as vice president; Kathryn Bardsley (IFF) as secretary; and June Burkhardt (JC Burkhardt Consulting) as treasurer." Perfumer & Flavorist 1/12Forward Thinking: A Note on Fragrance, A Feminine Point of View A focus on rose, love, life and gold carry feminine fine fragrance trends "Ingredient stories, compelling marketing themes and attention-grabbing packaging are conventional methods brands use to differentiate themselves, create emotional connections and gain market share. This year, rose, gold, love and life are the resonating themes impacting the women's fine fragrance market." Perfumer & Flavorist 11/11Sensory Inspiration "Amy Marks-McGee (Trendincite) and Jeanine Pedersen (Takasago) recently led the WFFC's (www.wffc.org) walking tour through New York's Soho neighborhood to introduce a range of flavor and fragrance professionals to unique and inspiring ingredients and textures." Perfumer & Flavorist 10/11Forward Thinking: Au Naturel From botanical beauty products to raw, vegan fast food drive-thrus, natural and organic trends are affecting fragrances and flavors "While there is no globally harmonized definition of "natural" in the fragrance and flavor industry, many companies are moving ahead and creating their own interpretations of these kinds of products. The most interesting new products evolving in the "natural" segment are botanicals, organic, vegan and raw." Perfumer & Flavorist 8/11Forward Thinking: You Are What You Eat Promising culinary ingredients with beneficial health properties emerge as key components in flavored and fragranced products "Today, the term is often used by consumer packaged goods manufacturers to market their functional flavored and fragranced products including food, beverage and beauty care products. This phrase helps highlight and communicate beneficial culinary ingredients for the inner and outer body. Caviar, argan oil, yumberry, kombucha and spirulina are a few examples of promising food ingredients that manufacturers and marketers are currently using in products on both sides of the flavor and fragrance industry." NAFFS Announces Flavor Fusions Seminar 7/11"The two-day seminar program features presentations by several outstanding industry leaders. Sunday's program kicks off with Amy Marks-McGee of Trendincite LLC who will identify and analyze a variety of emerging culinary trends with a focus on the fusion of flavors." Perfumer & Flavorist 6/11WFFC Honors Marks-McGee as Woman of the Year "Amy Marks-McGee, founder of Trendincite, was praised by a number of colleagues past and present for her positive energy, brilliance as a marketing partner, ability to translate new technology for consumers, and leadership abilities during the 2011 Woman of the Year ceremony hosted by Women in Flavor & Fragrance Commerce (WFFC)." GCI 6/11Forward Thinking: Beauty Inside and Out "In an article in the January 2009 issue of Perfumer & Flavorist magazine titled "The F&F Horizon: 2009 and Beyond," I predicted "the convergence of health care and nutrition with personal care products and cosmetics is the future. Lines will blur as ingestible products that promote beauty from within enter the market. Consumers are searching for functional products that deliver nutritional, pharmaceutical and beauty benefits." Two years later, health and wellness continue to be popular buzzwords on consumers' lips. Now there are a plethora of market products that address consumers' needs for functional products that promote overall health, wellness and beauty from within." WFFC Nominates Amy Marks-McGee as 2011 Woman Of The Year 4/11"Amy Marks-McGee has been named the 2011 Woman of the Year by the members of WFFC (Women in Flavor and Fragrance Commerce).The WFFC 2011 Woman of the Year Dinner will be held on June 22 at The Chart House, Weehawken, NJ. For further information, visit www.wffc.org." Perfumer & Flavorist 4/11Forward Thinking: Beauty Inside and Out Health and wellness applications take center stage "In an article in the January 2009 issue of Perfumer & Flavorist magazine titled "The F&F Horizon: 2009 and Beyond," I predicted "the convergence of health care and nutrition with personal care products and cosmetics is the future. Lines will blur as ingestible products that promote beauty from within enter the market. Consumers are searching for functional products that deliver nutritional, pharmaceutical and beauty benefits." Two years later, health and wellness continue to be popular buzzwords on consumers' lips. Now there are a plethora of market products that address consumers' needs for functional products that promote overall health, wellness and beauty from within." Perfumer & Flavorist 3/11Forward Thinking: It's Citrus From standbys lemon, lime and orange to yuzu, bergamot and blood orange, citrus remains one of the most vital elements adding zest to the flavor and fragrance market "Common citrus ingredients such as lemon, lime and orange are often used to flavor or fragrance consumer packaged goods. Citrus connotes refreshment and adds zesty and effervescent sensations to both flavors and fragrances. Traditionally citrus has been expected in juices and the ready-to-drink market (RTD), and it has been used predominately in household and functional products. Today, however, citrus is widespread and accepted across markets." BW Confidential December 23, 2010 - January 12, 2011Upcoming trends, Looking ahead "BW Confidential asks three trend watchers for their views on what's to come in 2011, how retail will develop and what the industry should be watching out for..." |
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