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In The News

Want a taste of Trendincite LLC? See what’s being said about us in the news…


Goodbye, Kale. Hello, Cauliflower! Top Food Trends for 2015
By Meagan Lea Morris, December 31, 2014

"With the growing popularity of kombucha, kimchi and Nordic cuisine, consumers' taste palates are becoming accustomed to fermented and pickled flavor profiles," says Amy Marks-McGee, a flavor trends experts with Trendincite LLC.

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Perfumer & Flavorist 12/14

Forward Thinking: In The Air
By Amy Marks-McGee

Innovation in seasonal and nature-inspired fragrances, surprise candles and technology that emits scents drive air care launches.

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Cosmetics Business

Dry shampoo category set to boom in 2015
By Kavita Daswani, December 2, 2014

"The trend for dry shampoo began with a powder application from niche and indie hair stylist brands," said Amy Marks-McGee, founder of Trendincite LLC, a New York-based company that consults on trends in flavour and fragrance."

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More than 90 work-life balance tips from mom entrepreneur

By Andreea Ayers December 2, 2014

"My one tip for balancing motherhood while running a business is to be
flexible and expect and accept interruptions."- Amy Marks-McGee, Trendincite LLC

or Full article…

Perfumer & Flavorist 8/14

Forward Thinking: Milking It
By Amy Marks-McGee

Manufacturers find new ways to grab consumers using innovative flavors in dairy and more.

“The dairy category is a $125-billion a year industry, according to The International Dairy Foods Association (IDFA), composed of the Milk Industry Foundation (MIF), the National Cheese Institute (NCI) and the International Ice Cream Association (IICA). Although there has been a decline in traditional milk consumption, dairy's high protein health benefits have attracted new applications in a number of categories ranging from flavored and spiked beverages to savory yogurts and non-dairy alternatives. In addition, technology is driving new product development and unique applications within the dairy segment, including sweetness modulation.”

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Perfumer & Flavorist 9/14

WFFC Sensory Trend Excursion Offers a Taste of SoHo

"The Women in Flavor and Fragrance Commerce (WFFC) got a taste of flavor and fragrance trends in New York's stylish SoHo neighborhood during the WFFC's annual sensory fragrance and flavor trend excursion on June 3"

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Sniffapalooza's Spring Fling brings the world of scent to NY

By Faith Bowman, June 12, 2014

"Home decorating queen Tobi Tobin unveiled her new scent collection, Bravo's Chef Roble spoke about his first food-inspired scent Clique, and a talk about coming trends in fragrance from Amy Marks-McGee of trendincite."

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Event Recap: WFFC 7th Annual Sensory Trend Excursion!

By Karen Adams 6/6/14

"We’re on WFFC‘s 7th Annual Sensory Fragrance & Flavor Trend Excursion in NYC! This superbly curated tour, organized by Amy Marks-McGee of Trendincite and Jeanine Pedersen of Takasago, promises to delight and inspire with stops at the tastiest spots in town."

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Eurocosmetics 6/14

Trends-In-Sight: U.S. Skincare - An Active Market
By Amy Marks-McGee

"The U.S. skincare market is crowded with many brands jockeying for position. Facial skincare is a concentrated market being driven by ingredients and technology. Anti-aging is a key message and consumers' hectic lifestyles demand instant results. Texture and application are important characteristics of skincare products and in response, manufacturers have been creating lightweight, non-greasy and quick absorbing formulas for better performance and aesthetics. Spray-on body lotion and powder formulas are the newest skincare applications. The acne, sun care and men's segments have been active. To diversify, skincare brands have been branching out and creating line extensions such as fine fragrances."

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Café Featured on Trendincite Excursion 6/10/14

"The SoHo Café was honored to be featured on a local tour given by consulting company TrendIncite, on one of their 'Trend Excursions.' TrendIncite is an expert on cutting-edge flavors and fragrances, advising their clients on current and future trends."

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Eurocosmetics 3/14

Trends-In-Sight: U.S. Hair Care Market Developments
By Amy Marks-McGee

"Within the U.S. hair care market, naturals with ‘free of’ claims continue to be explored and stylists are launching their own lines using natural ingredients. Oil based formulas are the newest product application while dry and waterless shampoos are en vogue and hair perfumes are wooing the younger generation. Manufacturers and marketers are still trying to figure out how to capture the attention of men with new, targeted products."

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Food Genius Blog Post February 13, 2014

3 Tips for Folding FoodService Into Convenience Stores
By Amy Marks-McGee

"Convenience Store News' "14 Trends for 2014" January 2014 article noted that "improving foodservice is on the agenda of many convenience store chains as consumers increasingly turn to c-stores as a place to purchase a meal." [1] This trend is supported by the National Association of Convenience Stores’ (NACS) December 2013 survey findings, which reported that of 801 respondents, one in five consumers (20%) say they saw more c-stores offering prepared foods. [2]"

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Eurocosmetics 1/2 - 14

Trends-In-Sight: U.S. Spa Market Activity
By Amy Marks-McGee

"According to the International Spa Association (ISPA), the U.S. spa market generated approximately $14 billion in revenue in 2012, a 4.7% increase from 2011. Natural treatments inspired from animal by-products, niche service bars, mobile spa services and Do-It- Yourself (DIY) at-home beauty devices are the latest activity happening in the U.S. market."

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GCI 1/2 -14

Color Correct by Sara Mason

"The newest trend is long-lasting and highly pigmented color for eyes and lips, according to trend consultant Amy Marks Marks-McGee, founder of Trendincite. It's all about impact and the latest buzzword is pigment, she says."

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Waiter, There's a Cigar in My Cupcake!
By Barbara Herman, January 24, 2014

"Banned in cigarette and cigar form from venues once considered its sacrosanct natural habitats - such as New Orleans dive bars and Parisian cafes - tobacco is popping up as an ingredient in the more socially acceptable forms of food, drink and even perfume. If you can't smoke it, this trend suggests, then you might as well eat it, drink it or at least smell like it.

For Amy Marks-McGee, founder of Trendincite, a New York City-based company that consults on trends in flavor and fragrance, it was clear that tobacco was trending when she began to spot it in unrelated places."

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Amsterdam Printing Blog - Small Business Know-How

Networking 101: Tips from Small Business Owners
By Chris Wallace, January 24, 2014

"Today, we’re featuring several small business owners who regularly network. These networking ninjas share their philosophy and provide some tips on what you should and shouldn’t do when making the rounds.

Amy Marks-McGee is a fragrance and flavor trend/marketing consultant and owner of Trendincite. She echoes Garrett’s sentiments regarding how important it is for small business owners to get out there and meet people."

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Eurocosmetics 11/12 - 13

Trends-In-Sight: U.S. Antiperspirant & Deodorant Market: No Sweat
By Amy Marks-McGee

"The foundation of the U.S. market continues to be dominated by underarm antiperspirants with a focus on long-lasting freshness based on well established technology. There are a few brands that are creating antiperspirants intended for alternative uses such as hands, face, and feet. Clinical-strength formulas, with long-lasting claims and natural deodorants, without the use of aluminum based sweat absorbents are the two most recent trends in the U.S."

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Perfumer & Flavorist 12/13

Forward Thinking: Mint Condition
By Amy Marks-McGee

The flavor staple for toothpaste and chewing gum continues to emerge in the marketplace.

"Trendincite's "Forward Thinking: It's Mint To Be" article, which appeared in the March 2012 issue of Perfumer & Flavorist magazine, explored activity in mint flavors and fragrances. Over a year and a half later, mint remains a staple in toothpaste and chewing gum as well as a seasonal favorite. It also continues to emerge in flavored vodkas, and it's trickling into e-cigarettes, the newest alternative to tobacco cigarettes. Although not new, mint and chocolate is a popular flavor combination, and continues to be widely used in new sweet treats, chocolate, ice cream and yogurt introductions."

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PRWEB November 05, 2013

DNA Response, Inc. Released The Top 8 Food Trends for 2014 From Celebrity Chef and eatcleaner.com Founder, Mareya Ibrahim, "The Fit Foodie"

The new trends focusing on nutritional value and health benefits are sweeping the food industry; and these trends will only continue to grow in 2014.

"Safe, Zero-Calorie Sweeteners
Stevia and other calorie-free, natural sweeteners will become more prevalent as people are watching their sugar intake. Monk fruit is the newcomer to the low calorie natural sweeteners game. With a low glycemic index, natural ingredients, and devoid of the criticism that other sugar alternatives have faced in recent years, monk fruit sweeteners are poised to make a sweet splash in 2014. Amy Marks-McGee, Founder of Trendincite LLC notes, "According to BCC Research, the size of the global non-sugar sweeteners market reached $9.3 billion in 2011 and is estimated to reach $9.9 billion by 2016." Nectresse, a new all-natural sweetener, was launched in 2012 by the makers of Splenda. The FDA gave monk fruit sweeteners approval, so expect to see food producers trying monk fruit out in baking, drink, and finished goods products in 2014."

Read more…

Eurocosmetics 10/13

North American Market: Trends-In-Sight: New U.S. Skin and Hair Care Products Address America’s Diverse & Ethnic Melting Pot
By Amy Marks-McGee

"The U.S. is often described as a melting pot because of the diverse, multicultural mix of individuals. Today more than ever, the lines of ethnicity are blurred and individuals cannot easily be categorized by race. Within the beauty segment, Packaged Facts reported "that during 2010, the ethnic hair, skin and cosmetics market grew nearly 13%, and during 2011 the market continued to grow to reach almost $3 billion." Given the large and changing U.S. demographics, there are a diverse group of individuals with their own unique skin, hair and cosmetic needs. When combined with cultural differences this trend makes it difficult for consumer packaged goods manufacturers to create effective products that meet these varied consumer needs."

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Would you like some Sniffapalooza?

By Judith, On November 2nd, 2013

"TrendInCite’s Amy Marks McGee gave us some peeks into the future with a report on trends, and my other favorite presenter here was Irina Adam from Phoenix Botanicals."

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Cafleurebon, October 31, 2013, By Mark Behnke

Sniffapalooza Fall Ball 2013 Wrap-Up: The Passion of Perfume

"Next up was lunch at Emporio for the Eau de Sniffapalooza lunch where we were treated to three new independent perfume launches. Before we got to the fragrance Amy Marks-McGee of Trendincite once again gave us the head’s up on the trends to be aware of for the rest of the year. I love these talks and as I go shopping and watch television I marvel at how prescient she is."

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Perfumer & Flavorist 10/13

Forward Thinking: Crafting Beauty with Nature's Resources
By Amy Marks-McGee

Demand continues to increase for natural products in fine fragrance and skincare.

"Trendincite’s "Forward Thinking: Au Natural" article, which appeared in the October 2011 issue of Perfumer & Flavorist magazine, researched activity in "natural" fragrances and flavors. Two years later, the demand for naturals continues to increase as natural products continue to evolve. This article focuses on natural products within the beauty segment including fine fragrance and skincare."

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Beauty Packaging 10/13

The Expert's View - Pure Polish, Amy Marks-McGee looks at the natural side of nails.

"Innovation is a key driver and consumers' interest in natural products has led manufacturers to reformulate their products while new players are launching 'natural' and nontoxic formulas."

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Eurocosmetics 7-8/13

North American Market: Trends-In-Sight: Beyond Decorative Cosmetics
By Amy Marks-McGee

"Lip balms, extended wear, multi-purpose products with added skincare benefits and 3D textured cosmetics are the latest trends happening in the U.S. makeup market."

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Perfumer & Flavorist 9/13

Trend Trek
Highlights from the WFFC Excursion in Williamsburg, Brooklyn.

"Keeping umbrellas on hand, attendees at the sold-out Sixth Annual On-Trend Excursion gathered at Fabiane's Café & Pastry at 142 N. Fifth St. to sip on iced coffees and iced teas before beginning the trek through Williamsburg's north side, which was led and narrated by Trendincite's Amy Marks-McGee."

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Perfumer & Flavorist 8/13

Forward Thinking: Enchanted By Vanilla
By Amy Marks-McGee

Consumers still have a sweet spot for this tried-and-true flavor and fragrance.

"Shy of a year later, vanilla continues to be a tried-and-true flavor and fragrance staple, which is repeatedly renewed and reinvented. Ice cream, yogurt, protein shakes, coffee beverages and flavored alcohol are the most popular applications for new vanilla flavors while fine fragrance, personal care and air care categories are active for vanilla fragrance notes."

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The Street 7/26/13

(Nearly) Anything by Subscription Now

"The trend started in part as a sample program," says Amy Marks-McGee, founder of Trendincite, a trend forecasting consultancy. "Companies wanted to get their samples into consumers' hands, and consumers have always wanted to try before they buy."

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Happi 6/13

First Impressions
Packaging experts explain what it takes to ensure that your products stand out on shelf, at home and in the customer's mind.

"According to Amy Marks-McGee, founder of Trendincite LLC, a consulting company that helps clients cull through, distill and translate pertinent trend information into tangible products, great packaging that is eye-catching and well-received by consumers must fit three criteria: One, it must fit the brands’ concept and message; two, it must communicate the benefit or function; and three, it needs to be memorable."

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Sniffapalooza Spring Fling 2013 Wrap-Up- Weekend with The "In" Crowd

Cafleurebon, May 8, 2013, By Mark Behnke

"For $400 we move on to the "in"credible speakers at lunch. Amy Marks-McGee of Trendincite took us through her thoughts on upcoming trends. The quick summary is to expect a lot of the word "flash" in product names along with a lot of sweet notes in fragrance led by honey, cherries, and apricots."

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Sniffapalooza Spring Fling 2013 Report

Fragrantica, May 7, 203, By Venus193

"Lunch was at Benoit's, which is so French the waitstaff all have accents. We had guest speakers, the most interesting of whom was Amy Marks- McGee of Trendincite, who talked about perfume trends. We're getting more of the same and one other thing is being worked on: The idea of taking a pill so your body emits the scent you want. I don't know about any of you, but that sounds a little too long-term, not to mention risky."

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The Examiner, International Travel, May 6, 2013

Five Fascinating New Fragrance Finds From Sniffapalooza 2013

"Speakers at Sniffapalooza "Spring Fling" 2013 included Amy Marks-McGee of Trendincite who spoke about upcoming olfactory trends. According to Marks-McGee, 2013 is going to be a sugar rush with honey as a "buzz ingredient" and fruit flavors such as apricot and cherry."

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Perfumer & Flavorist 4/13

Forward Thinking: Citrus in the Limelight
By Amy Marks-McGee

Citrus' refreshing effervescence is still appealing to palettes.

"Forward Thinking: It’s Citrus" which appeared in the March 2011 issue of Perfumer & Flavorist magazine, explored citrus flavor and fragrance trends. Two years later, consumers still favor tried-and-true lemon, lime and orange flavors. Also, grapefruit is the emerging en vogue citrus ingredient."

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Perfumer & Flavorist 3/13

Forward Thinking: Health Matters
By Amy Marks-McGee

Innovation in cold-pressed juices, healthful teas, water enhancers and gluten-free products drive the health and wellness trend.

"Almost a year later, consumers' concerns about general health and wellness have not waned, and there continues to be a plethora of new healthful products available. Cold-pressed juice, tea, water enhancers and gluten-free products are the most exciting areas of innovation."

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SCA Shape 4/2012

Brands that stay strong in weak times

"The brands that are succeeding aren't necessarily recession-proof, Marks-McGee says. They just don't lose sight of who they are. They don't skimp and they don't change. They don't pull back, they work smarter. The most successful stay true to their brand. They may use Facebook, but the message is the same."

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BW Confidential December 20, 2012 - January 9, 2013

Insight: The next trends

BW Confidential analyzes new trends set to hit the beauty market

"The idea of temporary [beauty accessories] is becoming more important. Women can have crazy nails one day and change them the next, as it is getting easier to accessorize, and it doesn’t require such a big investment anymore," comments Trendincite’s Marks-McGee."

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Beauty Packaging 12/12

Innovation Acceleration

"Amy Marks-McGee, of Trendincite LLC, notes the complexities of an innovative package in today’s global market. Innovative packaging evokes a ‘wow’ response and often creates an experience and interaction between the end user and the product. It can create a point of difference particularly on the shelf if the category is inundated with similar product offerings and end benefits. The aesthetics of a package can get the consumers’ attention and if the packaging makes the application easier to use or the experience more enjoyable, it can motivate a repeat purchase. On the other hand, if a package looks exciting, but is awkward to use, it can prevent a repeat purchase."

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Beauty Packaging 12/12

Online Exclusive: Eye on Innovative Packaging

Amy Marks-McGee, founder Trendincite LLC, always has her finger on the pulse of the latest trends. Recently, Beauty Packaging asked her for her insights on innovative packaging in the cosmetics, fragrance and personal care industry.

"Playful, whimsical, iconic packaging that is fun is another popular trend. Many are targeted to a younger audience and distinctively associated with a brand or personality. For example, DOT by Marc Jacobs resembles a lady bug, while limited edition Hello Kitty Wild Thing Roller Girl highlights Hello Kitty's head atop a black and white animal print embedded with crystals. Betsey Johnson launched Too Too Pretty as a flanker to her Too Too fragrance. The bottle uses the same signature feminine figure glass and lightning bolt tattoo, but is dressed in a different color tutu and fishnets. Nicki Minaj's recent Pink Friday scent named after her debut album, is noteworthy since the bottle is a caricature of herself. The bottle features a bust with a gold face, signature pink wig and gold "Nicki Minaj" necklace."

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PR Newswire 12/12

SPLASH! on Fragrance To Showcase Innovative Perfumes And Scented Products

New HBA Global Juried Pavilion Presents the Latest Fragrances, Candles, and Scented Consumer Goods

"The new HBA SPLASH! on Fragrance Pavilion is an exciting opportunity for new brands to gain exposure and reach a wide audience in one central location. Fragrance and fragrance delivery are such integral aspects of our products and at times may be overlooked. This event puts fragrance in the forefront," said Amy Marks-McGee, Founder, Trendincite LLC and jury member of SPLASH! on Fragrance."

Read more…

Perfumer & Flavorist 11/12

Forward Thinking: Sweet on Vanilla
By Amy Marks-McGee

Vanilla has warmed its way into flavorists' and perfumers' palettes as a classic, yet on-trend ingredient

"Vanilla is a tried-and-true flavor and fragrance that connotes warmth and comfort. In flavor, it's most commonly used in ice cream and confections. In fragrance, it crosses categories including air care, fine fragrance and personal care."

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Perfumer & Flavorist 10/12

Japan: A Fragrance & Flavor Journey
A sensory exploration from the WFFC

"Recently, Women in Flavor and Fragrance Commerce (www.wffc.org) and Takasago hosted Japan: A Fragrance & Flavor Journey. The event was designed to entice the palette, excite the mind and stimulate the senses."

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Beauty Fashion 9/12

Takasago Hosts WFFC

"Women in Flavor & Fragrance Commerce (WFFC) and Takasago hosted Japan: A Fragrance & Flavor Journey at Takasago's facilities in Rockleigh, NJ."

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Perfumer & Flavorist 8/12

Photo Essay: 2012 WFFC Trend Walk
A trip to New York's Chinatown unveils unique ingredients and products

"Seeking new ingredient and product insights from the East, the Women in
Flavor and Fragrance Commerce hosted a trend walk in Manhattan's Chinatown."

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Perfumer & Flavorist 7/12

Forward Thinking: Sustain to Gain
By Amy Marks-McGee

Flavor and fragrance are in good company among industries turning an eye to eco-friendliness

"Sustainability-a blanket term that encompasses responsible use of resources and stewardship of the planet-is a hot topic receiving a lot of attention in the press across multiple industries. Within the fragrance and flavor industry, packaging and environmental factors such as carbon dioxide emissions, water consumption and energy efficiency, are focal points for many leading suppliers and manufacturers."

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Flavor & Ingredients Industry Report 2012 Edition

What's Cooking? A Bird's Eye View of Culinary Trends 10/23/11

"I'd like to explore what fragrance and flavor have in common since our industry is based on sensory experiences," Amy Marks-McGee, president, Trendincite LLC told attendees at the NAFFS 94th Annual Convention. For the purpose of this presentation, I defined fusion as the use of culinary ingredients and cooking techniques from multiple sources to create unexpected flavor and texture combinations."

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Perfumer & Flavorist 4/12

Forward Thinking: A Wealth of Health
By Amy Marks-McGee

The health and wellness trend spurs food and flavor innovation

"Obesity, heart health, and food allergies are hot topics receiving attention in the press and government. In response, consumers' concerns about general health and wellness are on the rise, and consumer products manufacturers are developing and marketing healthful products to address many of these issues. The reduction of fat, sugar, and calories and healthful kids' menu options, along with vegan and gluten-free snacks, heart health-specific products and vitamin-infused beverages are becoming more prevalent in the marketplace."

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Perfumer & Flavorist 3/12

Forward Thinking: It's Mint to Be
By Amy Marks-McGee

Mint helps to breathe freshness and coolness into a variety of flavor and fragrance applications

"To a layman, three common perceptions of mint are peppermint, spearmint and wintergreen. Mint is a standard toothpaste and chewing gum flavor because it signals freshness reinforced by its cooling sensations. In addition, mint-particularly peppermint and chocolate-are popular seasonal flavor combinations in the ready-to-drink (RTD) market and quick service restaurant (QSR) menus during the late fall and early winter. Furthermore, peppermint is known for its astringent and antiseptic properties and therefore is used in personal care products."

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Beauty Packaging 3/12

More Than Meets The Eye

"Amy Marks-McGee, founder Trendincite LLC, says, "Mascara is a staple-even if you wear no other makeup-it's like lipstick for your eyes. There's an obsession with longer and fuller lashes." Still, she adds," I can't understand how the brands don't cannibalize each other with their many launches." But, she notes, "Each one offers something different-curling, lengthening, definition; they keep finding another niche. I don't know how consumers decide."

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Visit the Beauty Packaging Website

Perfumer & Flavorist 1/12

WFFC Names 2012 Board Members

"New officers are: Celine Roche (Mane USA) as president; Amy Marks-McGee (Trendincite LLC) as vice president; Kathryn Bardsley (IFF) as secretary; and June Burkhardt (JC Burkhardt Consulting) as treasurer."

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Perfumer & Flavorist 1/12

Forward Thinking: A Note on Fragrance, A Feminine Point of View
By Amy Marks-McGee

A focus on rose, love, life and gold carry feminine fine fragrance trends

"Ingredient stories, compelling marketing themes and attention-grabbing packaging are conventional methods brands use to differentiate themselves, create emotional connections and gain market share. This year, rose, gold, love and life are the resonating themes impacting the women's fine fragrance market."

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Perfumer & Flavorist 11/11

Sensory Inspiration
Highlights from the Women in Flavor & Fragrance Commerce (WFFC) New York trend excursion

"Amy Marks-McGee (Trendincite) and Jeanine Pedersen (Takasago) recently led the WFFC's (www.wffc.org) walking tour through New York's Soho neighborhood to introduce a range of flavor and fragrance professionals to unique and inspiring ingredients and textures."

Read more…

Perfumer & Flavorist 10/11

Forward Thinking: Au Naturel
By Amy Marks-McGee

From botanical beauty products to raw, vegan fast food drive-thrus, natural and organic trends are affecting fragrances and flavors

"While there is no globally harmonized definition of "natural" in the fragrance and flavor industry, many companies are moving ahead and creating their own interpretations of these kinds of products. The most interesting new products evolving in the "natural" segment are botanicals, organic, vegan and raw."

Read more…

Perfumer & Flavorist 8/11

Forward Thinking: You Are What You Eat
By Amy Marks-McGee

Promising culinary ingredients with beneficial health properties emerge as key components in flavored and fragranced products

"Today, the term is often used by consumer packaged goods manufacturers to market their functional flavored and fragranced products including food, beverage and beauty care products. This phrase helps highlight and communicate beneficial culinary ingredients for the inner and outer body. Caviar, argan oil, yumberry, kombucha and spirulina are a few examples of promising food ingredients that manufacturers and marketers are currently using in products on both sides of the flavor and fragrance industry."

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NAFFS Announces Flavor Fusions Seminar 7/11

"The two-day seminar program features presentations by several outstanding industry leaders. Sunday's program kicks off with Amy Marks-McGee of Trendincite LLC who will identify and analyze a variety of emerging culinary trends with a focus on the fusion of flavors."

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Perfumer & Flavorist 6/11

WFFC Honors Marks-McGee as Woman of the Year

"Amy Marks-McGee, founder of Trendincite, was praised by a number of colleagues past and present for her positive energy, brilliance as a marketing partner, ability to translate new technology for consumers, and leadership abilities during the 2011 Woman of the Year ceremony hosted by Women in Flavor & Fragrance Commerce (WFFC)."

To view photo gallery visit

GCI 6/11

Forward Thinking: Beauty Inside and Out
By Amy Marks-McGee

"In an article in the January 2009 issue of Perfumer & Flavorist magazine titled "The F&F Horizon: 2009 and Beyond," I predicted "the convergence of health care and nutrition with personal care products and cosmetics is the future. Lines will blur as ingestible products that promote beauty from within enter the market. Consumers are searching for functional products that deliver nutritional, pharmaceutical and beauty benefits." Two years later, health and wellness continue to be popular buzzwords on consumers' lips. Now there are a plethora of market products that address consumers' needs for functional products that promote overall health, wellness and beauty from within."

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WFFC Nominates Amy Marks-McGee as 2011 Woman Of The Year 4/11

"Amy Marks-McGee has been named the 2011 Woman of the Year by the members of WFFC (Women in Flavor and Fragrance Commerce).The WFFC 2011 Woman of the Year Dinner will be held on June 22 at The Chart House, Weehawken, NJ. For further information, visit www.wffc.org."

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Perfumer & Flavorist 4/11

Forward Thinking: Beauty Inside and Out
By Amy Marks-McGee

Health and wellness applications take center stage

"In an article in the January 2009 issue of Perfumer & Flavorist magazine titled "The F&F Horizon: 2009 and Beyond," I predicted "the convergence of health care and nutrition with personal care products and cosmetics is the future. Lines will blur as ingestible products that promote beauty from within enter the market. Consumers are searching for functional products that deliver nutritional, pharmaceutical and beauty benefits." Two years later, health and wellness continue to be popular buzzwords on consumers' lips. Now there are a plethora of market products that address consumers' needs for functional products that promote overall health, wellness and beauty from within."

Read more…

Perfumer & Flavorist 3/11

Forward Thinking: It's Citrus
By Amy Marks-McGee

From standbys lemon, lime and orange to yuzu, bergamot and blood orange, citrus remains one of the most vital elements adding zest to the flavor and fragrance market

"Common citrus ingredients such as lemon, lime and orange are often used to flavor or fragrance consumer packaged goods. Citrus connotes refreshment and adds zesty and effervescent sensations to both flavors and fragrances. Traditionally citrus has been expected in juices and the ready-to-drink market (RTD), and it has been used predominately in household and functional products. Today, however, citrus is widespread and accepted across markets."

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BW Confidential December 23, 2010 - January 12, 2011

Upcoming trends, Looking ahead

"BW Confidential asks three trend watchers for their views on what's to come in 2011, how retail will develop and what the industry should be watching out for..."

Read more…



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