NAFFS "What's cooking? A bird's eye view of culinary trends" 10-23-11

Highlights from the "NAFFS Exploring the Flavors of Fusion" conference on October 23, 2011. This presentation explores a variety of culinary trends with a focus on the fusion of flavors. Areas examined include food trucks, molecular gastronomy, sensory dining, foraging, and consumer packaged goods.

Special Events

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"Part ll: Insights and Innovations: Focus Forward on Building Business in Tough Times"

Five expert panelists will be addressing the emerging and on-going needs of qualitative moderators to stay ahead of the game, buck the downward trend and increase business from 1-2pm. Q&A to follow at 2-2:30pm.

Panelists: Carmen Bryant, Director of Research and Insights @ Essence; Amy Marks McGee consultant for Johnson & Johnson, owner and CEO of TrendIncite LLC; Maralyn Mason Executive Dir.@ SUNY Brooklyn Educ. Ctr.; George Brown Sr. Acct. Exec. @ Meyers Research and Michael Doody, Branding specialist and Ad agency consultant will be answering questions and sharing insights on today's 'must have' tool box skills:

• Writing creative and attention getting proposals
• Bundling research methodologies
• Partnering with quantitative suppliers
• Getting a handle on emerging consumer trends that matter
• Generating more insightful analyses and reporting
• Networking with social media for greater success

Event

"What's Cooking? A Bird's Eye View of Culinary Trends"

With consumers becoming more and more adventurous in their food choices, opportunities abound for product developers to meld exotic combinations of flavors and ingredients in their applications. Marks-McGee will identify and analyze a variety of emerging culinary trends with a focus on the fusion of flavors. What exotic flavors are being showcased in food trucks and are they here to stay? Who is doing what with molecular gastronomy and what does it mean for the future of food preparation? Marks-McGee will take the audience on a sensory adventure exploring the latest in foraging, sensory dining, consumer packaged goods and everything in between. Whether you're in R&D, sales or marketing, those who need to be in the know can't afford to miss this educational seminar.

"M-20: Keep Your Eyes Open: Spotting Trends for 2012"

Presenters: Jamie Ross, The Doneger Group; Laurie Pressman, Pantone Color Institute; and Amy Marks-McGee, Trendincite LLC.

Our final session for 2011 is guaranteed to make sure you're ready to jump into planning for 2012, with vital presentations that won't just tell you what's coming up next, but teach you how to spot the trends yourself. The session will include a comprehensive beauty forecast from the Doneger Group and a close look at color from Pantone, as well as a trends-spotting tutorial with Trendincite that will keep you well ahead of the curve for next year.

• Presentation
• Video

"Fourth Annual On Trend Excursion with Amy Marks-McGee (Trendincite LLC) & Jeanine Pedersen (Takasago)"

Amy Marks-McGee of Trendincite LLC and Jeanine Pedersen of Takasago will be hosting the 4th annual WFFC NYC sensory fragrance and flavor trend excursion. Engage your senses through a sensory trend excursion to inspire new fragrance and flavor combinations, unique ingredients and textures, and new product ideas. This excursion will feature a visit to a fine tea shop, an eclectic Asian department store, a high-end beauty boutique, and a rice pudding purveyor. Lunch at a contemporary Thai restaurant is included.

"Trend Culture: Color & Design Meets Fragrance & Flavor"

This presentation focuses on the connection between color & design and fragrance & flavor. It will explore the parallel relationship between both disciplines and the influence each has on the other. Additionally, this presentation will examine the overlap of trends and the importance of pattern recognition across industries. Attendees looking for creative inspiration will walk away with a fresh perspective and a broader outlook to approach new opportunities and challenges.

"Pattern Recognition 101: The Importance of Identifying Trends"

How do you recognize a pattern and apply that insight to your product and/or service? In order to be proactive instead of reactive to the changing consumer, you need to be able to recognize patterns across industries; whether that's color, packaging, ingredients, applications and/or technology. Once you recognize a pattern what do you do with it? This presentation will teach you to recognize patterns and trends across a variety of industries and then apply this knowledge to your product or service.

To contact us please call 888-561-1229 or write inquiries@trendincite.com