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About

Amy Marks McGee

Amy Marks-McGee
President
Trendincite LLC

Amy Marks-McGee is an award-winning creative marketing professional with twenty years of success within the fragrance and flavor industry. She received a Bachelor of Fine Arts from Washington University in St. Louis, Missouri and a Master of Business Administration in Marketing Management from Baruch College in New York City.

Her work experience includes fine fragrance, air care, and personal care marketing for International Flavors & Fragrances (IFF), Noville, and Givaudan. She has been recognized by Women in Flavor & Fragrance Commerce for the 2011 Woman of the Year Award for her excellence in marketing and leadership and she received an American Institute of Graphic Arts (AIGA) silver award for Givaudan's ScentCast™ program, an annual interactive trends forecasting tool.

In 2006, Amy founded Trendincite LLC, a consulting company to help clients cull through, distill, and translate pertinent trend information into tangible products. Amy's strength is her ability to identify and analyze emerging trends early. She recognizes patterns across a variety of industries and concisely synthesizes the information into new product ideas. The company's core values are to engage all five senses, capture inspiration from unexpected places, and make the creative process enjoyable. Her clients include fragrance and flavor suppliers, consumer packaged goods manufacturers, and market research firms.

Amy has expertise in:

  • Trend Identification
  • Trend Excursions
  • Inspiration Meetings
  • Concept Development
  • Brand Analysis
  • Marketing Presentations
  • Consumer Insight Analysis
  • Nielsen & IRI Analysis
  • Product Evaluations
  • Fragrance Databases

Amy is the Vice President of Women in Flavor & Fragrance Commerce and an active member of Cosmetic Executive Women. In 2006, she founded Trendincite Xchange, a Trends Networking Group to discuss emerging trends in a myriad of industries.

A writer and public speaker, she writes the Forward Thinking column in Perfumer & Flavorist magazine and the North American Market: Trends-In-Sight column in Eurocosmetics magazine. In addition, she contributes articles to industry specific trade publications. Speaking engagements include HBA 2009-2013, Sniffapalooza, The Fragrance Foundation, Women in Flavor & Fragrance Commerce, Chemical Sources Association, Society of Cosmetic Chemists, Society of Flavor Chemists, NAFFS, NY/NJ American Association of Candy Technologists, Direction by Indigo, and Fashion News Workshop.

To contact us please call 888-561-1229 or write inquiries@trendincite.com

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