Special Events 2007 - 2011

Review Trendincite's past events.

"Part ll: Insights and Innovations: Focus Forward on Building Business in Tough Times"

Five expert panelists will be addressing the emerging and on-going needs of qualitative moderators to stay ahead of the game, buck the downward trend and increase business from 1-2pm. Q&A to follow at 2-2:30pm.

Panelists: Carmen Bryant, Director of Research and Insights @ Essence; Amy Marks McGee consultant for Johnson & Johnson, owner and CEO of TrendIncite LLC; Maralyn Mason Executive Dir.@ SUNY Brooklyn Educ. Ctr.; George Brown Sr. Acct. Exec. @ Meyers Research and Michael Doody, Branding specialist and Ad agency consultant will be answering questions and sharing insights on today's 'must have' tool box skills:

• Writing creative and attention getting proposals
• Bundling research methodologies
• Partnering with quantitative suppliers
• Getting a handle on emerging consumer trends that matter
• Generating more insightful analyses and reporting
• Networking with social media for greater success

"What's Cooking? A Bird's Eye View of Culinary Trends"

With consumers becoming more and more adventurous in their food choices, opportunities abound for product developers to meld exotic combinations of flavors and ingredients in their applications. Marks-McGee will identify and analyze a variety of emerging culinary trends with a focus on the fusion of flavors. What exotic flavors are being showcased in food trucks and are they here to stay? Who is doing what with molecular gastronomy and what does it mean for the future of food preparation? Marks-McGee will take the audience on a sensory adventure exploring the latest in foraging, sensory dining, consumer packaged goods and everything in between. Whether you're in R&D, sales or marketing, those who need to be in the know can't afford to miss this educational seminar.

• Article

"M-20: Keep Your Eyes Open: Spotting Trends for 2012"

Presenters: Jamie Ross, The Doneger Group; Laurie Pressman, Pantone Color Institute; and Amy Marks-McGee, Trendincite LLC.

Our final session for 2011 is guaranteed to make sure you're ready to jump into planning for 2012, with vital presentations that won't just tell you what's coming up next, but teach you how to spot the trends yourself. The session will include a comprehensive beauty forecast from the Doneger Group and a close look at color from Pantone, as well as a trends-spotting tutorial with Trendincite that will keep you well ahead of the curve for next year.

• Presentation
• Video

"Fourth Annual On Trend Excursion with Amy Marks-McGee (Trendincite LLC) & Jeanine Pedersen (Takasago)"

Amy Marks-McGee of Trendincite LLC and Jeanine Pedersen of Takasago will be hosting the 4th annual WFFC NYC sensory fragrance and flavor trend excursion. Engage your senses through a sensory trend excursion to inspire new fragrance and flavor combinations, unique ingredients and textures, and new product ideas. This excursion will feature a visit to a fine tea shop, an eclectic Asian department store, a high-end beauty boutique, and a rice pudding purveyor. Lunch at a contemporary Thai restaurant is included.

"Trend Culture: Color & Design Meets Fragrance & Flavor"

This presentation focuses on the connection between color & design and fragrance & flavor. It will explore the parallel relationship between both disciplines and the influence each has on the other. Additionally, this presentation will examine the overlap of trends and the importance of pattern recognition across industries. Attendees looking for creative inspiration will walk away with a fresh perspective and a broader outlook to approach new opportunities and challenges.

"Pattern Recognition 101: The Importance of Identifying Trends"

How do you recognize a pattern and apply that insight to your product and/or service? In order to be proactive instead of reactive to the changing consumer, you need to be able to recognize patterns across industries; whether that's color, packaging, ingredients, applications and/or technology. Once you recognize a pattern what do you do with it? This presentation will teach you to recognize patterns and trends across a variety of industries and then apply this knowledge to your product or service.

"The Fragrance and Flavor Connection, Finding Your Next Innovative Ingredient"

This presentation focuses on the parallel relationship between fragrance and flavor. It will examine the marketplace to identify common and emerging ingredients used in consumer goods across both industries. Additionally, the presentation will explore the multi-sensory relationship and the crossover activity in cosmeceuticals, nutraceuticals and the functional foods arena.

Presentation

"Pattern Recognition 101: The Importance of Identifying Trends"

Presenters: Sheri Koetting, MSLK; Judy Galloway, G-group Market Research; Ni’Kita Wilson, Cosmetech Laboratories, Inc. and moderated by Amy Marks-McGee, Trendincite LLC

How do you recognize a pattern and apply that insight to your product and/or service? As consumers’ needs, appetites, and interests evolve, new trends form daily. Many of these trends are ripe to cross categories and product platforms. Identifying patterns, matching them to your target audience's needs, designing a brand and marketing position, and knowing when to break the mold to stand out from the pack are key factors in creating a successful brand.  Company owners, marketing managers, product developers, researchers, and designers should attend this session to gain valuable insights into pattern recognition and how to apply this knowledge to your brand or service.

"The Fragrance and Flavor Connection, Finding Your Next Beauty Ingredient"

This presentation focuses on the parallel relationship between fragrance and flavor. It will examine the marketplace to identify common and emerging ingredients used in consumer goods across both industries. Additionally, the presentation will explore the multi-sensory relationship and the crossover activity in cosmeceuticals, nutraceuticals and the functional foods arena.

This presentation will: 

• Demonstrate what fragrance and flavor have in common
• Identify “hot” culinary and functional ingredients that can apply to beauty products
• Discuss cosmeceuticals/nutraceuticals and the blurring of lines with ingestible products that promote beauty from within
• Explore consumer’s interest in multi-sensory experiences

Those searching for their next ingredient story should attend this presentation - whether for Business Owners, Marketing, or R&D.

"3rd Annual WFFC NYC On Trend Excursion"

Amy Marks-McGee of Trendincite LLC and Jeanine Pedersen of Takasago will be hosting the 3rd annual WFFC NYC sensory fragrance and flavor trend excursion. Engage your senses through a sensory trend excursion to inspire new fragrance and flavor combinations, unique ingredients and textures, and new product ideas. This excursion will feature a visit to a neighborhood green bakery, a natural market, a luxurious fragrance boutique, an old school pharmacy, and a dark chocolate shop. Lunch at a quaint restaurant featuring flavorful Mexican food is included.

"Trend Spotting & Idea Generation: New Approaches for Unique Product Development"

This presentation will guide you to creative thinking with a fresh approach to generate new product ideas. After attending this dynamic talk, participants will be more prepared to proactively look for trends and obtain inspiration from a variety of unusual sources such as a contemporary restaurant menu, an art exhibit, a niche boutique, a gourmet food shop, an avant-garde florist or a luxury chocolatier. The presentation will help you to:

• Approach problem solving creatively
• Be proactive and heighten your awareness of emerging trends
• Capture inspiration from unexpected places
• Stimulate creative thinking
• Engage your five senses

Attendees will be engaged in an interactive presentation that will provide them with creative techniques to inspire new product ideas - whether for R&D, Marketing, or Business purposes.

"Everyday Inspiration - Making The Ordinary Extraordinary. A Fresh Approach To Innovation - Looking Outside The Fashion Industry For New Product Ideas"

"WFFC On Trend Excursion”

Amy Marks-McGee of Trendincite LLC and Jeanine Pedersen of Takasago will be hosting the 2nd annual WFFC NYC sensory fragrance and flavor trend excursion. Engage your senses through a sensory trend excursion to inspire new fragrance and flavor combinations, unique ingredients and textures, and new product ideas. This excursion will feature a visit to an environmentally sustainable tea bar, a fresh produce store, an eclectic specialty food & gift shop, and a sleek & modern flower shop. A cup of tea with a fresh scone and lunch at a trendy restaurant featuring flavorful Asian inspired street foods served family-style is included.

"Breaking Through the Clutter”

Discover how fragrance brands can shatter the trend cycle and become icons of tomorrow with Gene Pressman, co-author of "Chasing Cool" and former CEO, Barneys NY; Greg Anderen, BBH; Polly Blitzer, beautyblitz.com and moderated by Amy Marks-McGee.

"Trendincite Sensory Fragrance & Flavor Trend Excursion"

Amy Marks-McGee of Trendincite LLC will be hosting a NYC sensory fragrance and flavor trend excursion designed exclusively for WFFC members. Engage your senses through a sensory trend excursion to inspire new fragrance and flavor combinations, unique ingredients and textures, and new product ideas. This excursion will feature a visit to an exotic flower shop, a choice coffee and tea emporium, and a culinary herb and spice shoppe. Lunch is included at a hip dessert bar that highlights unusual sweet and savory combinations to create unexpected flavor contrasts.

"The Fragrance and Flavor Connection"

This presentation focuses on the parallel relationship between fragrance and flavor. It will examine the marketplace to identify common and emerging ingredients used in consumer goods across both industries. Additionally, the presentation will explore the multi-sensorial relationship and the crossover activity in the nutraceuticals/functional foods arena.

"Sweet talk …a virtual trend excursion to explore unique ingredients, textures, & flavor combinations”

This presentation features a visit to a fresh produce store, a trendy frozen yogurt shop, and a hip dessert bar.

"Green Scene…a virtual trend excursion to explore eco-friendly activity in the concrete jungle”

This presentation features a visit to an environmentally responsible building, an organic spa, a neighborhood green bakery, and a socially conscious fashion boutique. Additionally, it is interactive and includes smelling and tasting samples.

"Green meets fashion, fragrance, and food"

This presentation focuses on the green movement and its translation into fashion, beauty, food, and design.

"Cake Walk…a virtual pastry trend excursion - explore contrasting textures created by science & art” 

This presentation is interactive and includes smelling and tasting samples highlighting unique ingredients, textures and flavors from three of the four dessert destinations discussed in the presentation.

"The Fashion and Fragrance Connection"

This is an interactive presentation, which includes smelling scented market products and custom designed futuristic fragrance accords. In addition, Amy Marks-McGee is the co-chair of the event featuring six other speakers from a variety of industries.

To contact us please call 888-561-1229 or write inquiries@trendincite.com